Aditya Birla Nuvo plans to focus on non-voice services

Aditya Birla Minacs, the BPO arm of Aditya Birla Nuvo (ABNL), will scale up

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its domestic operations, the company said in a filing to the stock exchanges.

The company also said it is looking at building telecom expertise and it aims to tap customers of its telecom arm, Idea Cellular. ABNL has already launched a site for Idea Cellular and is targeting to add two more sites in financial year 2010 to serve the telecom sector, the stock exchange filing said. ABNL also said that it would focus on non-voice or knowledge process outsourcing (KPO) services.

The focus on domestic operations coincided with the company’s move to shift part of its back-office operations from Canada to India. The company downed shutters of units at Pickering, Saskatoon and Chatham in Canada. The company has 12 centres in Canada. BPO and IT business together constitute 13 per cent of Aditya Birla Nuvo’s total revenues.

The company’s move to tap the domestic operations is being seen as an attempt to tap the recovery witnessing in the IT sector, according to analysts.

Many other Indian BPO companies are aggressively pitching for projects from domestic market. Infosys BPO is looking to set up rural BPOs to cater to domestic sector. The company plans to aggressively bid for domestic projects across verticals. The company may either tie up with an existing BPO or may start one of its own.

Infosys BPO, the BPO arm of Tech Mahindra, will also bid for projects in domestic telecom sector. The company recently opened its Kolkata centre. It won a project from Reliance Communications to provide call centre services.

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