Cholamandalam MS General Insurance, a joint venture between the USD 3-billion Murugappa Group and the Japan-based Mitsui Sumitomo Insurance today launched an 'e-Policy' for its intermediaries, 'bancassurance' partners and customers.

This initiative will enable the middlemen to see the list of all the policies generated online. "This is a real time system and can be accessed any-time, any-where with secured password controls," a company statement here said.

The policy would be available in all the 113 branches of the company in the country.

"With the launch of new e-Policy, Chola MS has crossed another milestone on its journey to customer centricity enabled by technology. It aims to offer convenience and speed to our intermediaries and bancassurance partners.

"This will virtually shrink the policy issuance turnaround time," Cholamandalam MS General Insurance Managing Director S S Gopalarathnam said.

Cholamandalam MS offers a wide range of products that include accident, engineering, health, liability, marine, motor, property, travel and rural insurance for individuals and corporate. The company achieved a gross premium of Rs 785 crores in 2009-10, it said.