Birla Sun Life Insurance (BSLI) today said that it has crossed the Rs 10,000 crore mark in Assets Under Management(AUM) in April.

The company's Chief Investment Officer Vikram Kotak said that, "it gives us great pleasure to cross the landmark of Rs 10,000 crore of AUM and in the process registering strong growth of 41 per cent year-on-year."

Investment performance would be a critical yardstick by which stakeholders would measure any company's performance this year, he said.

"Our investment strategy has always focused on building a high-quality portfolio by investing in companies that have strong management,strong financial performance, businesses scalability and prospect of future growth," Kotak said.

Birla Sun Life Insurance is a joint venture between between

the Sun Life Financial Inc and the Aditya Birla Group.