Mercedes Benz launches its new C-Class in India

Tags: Industry
German luxury car marker Mercedes Benz has redefined the mid-size luxury sedan segment in India, by introducing the all new C-Class 250d to aggressively maintain its pole position from compatriot archrival Audi and others such as BMW, British Jaguar Land Rover and Swedish Volvo brand.

The C-Class, which is also offered in C-Class 200 petrol and C-Class 220 diesel variants, is one of Mercedes-Benz’s highest selling models in Asia’s third biggest car mart.

The C-Class and E-Class together contribute more than 40 per cent of the total sales of the three pointed star models in India. While new C-Class 250 diesel variant in India is priced at Rs 44.36 lakh, the C-Class 200 petrol and C-Class 220 diesel cost Rs 40.11 lakh and Rs 41.14 lakh at Pune showroom, respectively.

The C-Class 250d variant is equipped with the company's advanced transmission system, 9G-TRONIC, which is also seen in the top of the class model Mercedes-Maybach. These sedans are locally produced at company’s factory at Chakan, near Pune, which has a capacity to produce 20,000 cars annually.

“With the introduction of the technologically-advanced new C 250d, we further bolster our position and are confident of continuing its unmatched success in India,” Roland Folger, managing director and CEO at Mercedes Benz India, said. He said the all new C-Class has completely redefined the mid-size luxury sedan segment in India and created for itself a new territory of supremacy. He said the overwhelming response for the new C-Class drove the company to commence the local manufacturing of the C 250d simultaneously with its introduction in India.

“This key step is not merely a reflection of our localisation strategy, but also underscores our unsurpassed commitment of driving value for our customers,” Folger said. He said the company is confident that the local production of the C 250d would create high customer interest with additional value proposition and increased availability. The company has plans to add 10 more new products this year.

michaelgonsalves@mydigitalfc.com

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