Sony aims to double mobile handset sales in India

Tags: Mobile, Sony, Gadgets
Tech giant Sony is aiming to double its mobile handset sales to 4 million units in India this fiscal as a part of its efforts to touch Rs 5,500 crore turnover.

The Japanese company had sold 2 million handsets in FY 2013-14.

It aims to double its sales this year and will expand its distribution network, Sachin Rai, Deputy General Manager, Sales & Marketing (Mobile Division) of Sony India, said.

Addressing a press conference to mark the launch of Sony's latest high-tech mobile phone 'Xperia Z2' priced at Rs 49,990, Rai said the turnover in FY 2013-14 stood at Rs 3,000 crore and the company is looking at Rs 5,500 crore turnover this year.

"We plan to sell four million (mobile phone) units this year. We will expand our distribution network from 8,000 to 12,000," he said, adding, this would include 500 exclusive Xperia Lounge stores.

Sony will also come out with 30 new mobile phone models this year, he added.

The company enjoyed a market share of 10 per cent in terms of value in FY 2013-14 in the mobile phone segment, and looking to grow "drastically" in the current fiscal, he said.

Post new comment

E-mail ID will not be published
CAPTCHA
This question is for testing whether you are a human visitor and to prevent automated spam submissions.

EDITORIAL OF THE DAY

  • Sebi’s new listing norms should protect small investors

    There has been a long-standing debate on what should be the liability of individual promoters and directors in case a company does not meet its obliga

FC NEWSLETTER

Stay informed on our latest news!

INTERVIEWS

GV Nageswara Rao

MD & CEO, IDBI Federal Life

Timothy Moe

Goldman Sachs

Chander Mohan Sethi

CMD, Reckitt Benckiser India

COLUMNIST

Roopen Roy

Building smart cities the Indian way

Today more than half of the world’s population lives in ...

Rajgopal Nidamboor

The biology behind cultivated wisdom

We are our habits and our behaviour. We are our ...

Gautam Gupta

Why must innerwear be our best kept secret?

While women’s outerwear rules the marketing roost in India, unfortunately, ...

INTERVIEWS

William D. Green

Chairman & CEO, Accenture