'Stay New' empowers the customer to own a Galaxy smartphone of choice and upgrade the same in future, Samsung said in a statement.
"The launch of the 'Stay New' plan reasserts Samsung’s commitment to make premium Samsung smartphone experience more accessible and affordable. The new plan is in line with our philosophy of bringing the exciting world of smartphones to Indian customers," Samsung Country Head (Mobiles and IT) Vineet Taneja said.
Apart from an 18-month EMI programme, consumers will also get an Easy Buy Back option, which will help users upgrade to newer models, he added.
"We are targeting a significant number of new users joining the Samsung family with this category leading initiative," he said.
The smartphones covered under the Stay New programme are Galaxy Note 3, Galaxy Note 2, Samsung S4, Samsung S4 Mini, Samsung S3, Galaxy Tab 3 and Galaxy Tab 10.1.
Customers can buy any of these smartphones through participating banks' (HDFC Bank, ICICI Bank, Citibank and Standard Chartered) credit card and avail the Samsung's 18-month EMI scheme.
The Stay New plan will be rolled out in stores across the country from January 1 until March 31, 2014.