Tata, PepsiCo JV mulls taking nutrient water brand pan India

Two years after its launch, Tata group firm Tata Global Beverages Ltd (TGBL), which formed a JV with PespsiCo India, is contemplating introducing its nutrient water brand 'Tata Water Plus' across India.

"Tata Water Plus represents the larger mission of mitigating nutritional gaps in the Indian diets. Our plan is to make it a national brand," TGBL CEO and MD Ajoy Misra said in an interview to group in-house magazine Tata Review.

Tata Water Plus, launched in February 2012, is available in Tamil Nadu, Andhra Pradesh and Gujarat at present. It is a product of NourishCo, the 50:50 JV between TGBL and PepsiCo that was formed in 2010.

NourishCo is focused on enhancing the hydration category in India. Currently, the JV has three products in its portfolio -- Tata Water Plus, Tata Gluco Plus and Himalayan Natural Mineral Water.

"The company has built an expansive pipeline of innovations that will be used to fuel growth and create newer hydration solutions," the company said.

Tata Water Plus is available in 1 litre and 500 ml bottle priced at Rs 20 and Rs 10 respectively. The company has also launched Tata Water Plus in 200 ml pouch format priced at Rs 2 to provide accessible nutrition to consumers, especially lower SECs, it said.


  • All the debates are glossing over the key question if children are eating healthy food

    For some time now, we have been strapped in noodle debates. First Maggie noodles and now our own swadeshi noodles that Baba Ramdev is making.


Stay informed on our latest news!


Sarthak Raychaudhuri

vice-president, HR, Asia South Whirlpool of India

GV Nageswara Rao

MD & CEO, IDBI Federal Life

Timothy Moe

Goldman Sachs


Amita Sharma

Smart cities for the smart citizens

The 21st century has been spoken of as the urban ...

Zehra Naqvi

Baby and you

Every person who’s had a chance to be a parent ...

Bubbles Sabharwal

Women of the world, unite for a change

Last week I attended the Women in the World forum ...


William D. Green

Chairman & CEO, Accenture