Tata, PepsiCo JV mulls taking nutrient water brand pan India

Two years after its launch, Tata group firm Tata Global Beverages Ltd (TGBL), which formed a JV with PespsiCo India, is contemplating introducing its nutrient water brand 'Tata Water Plus' across India.

"Tata Water Plus represents the larger mission of mitigating nutritional gaps in the Indian diets. Our plan is to make it a national brand," TGBL CEO and MD Ajoy Misra said in an interview to group in-house magazine Tata Review.

Tata Water Plus, launched in February 2012, is available in Tamil Nadu, Andhra Pradesh and Gujarat at present. It is a product of NourishCo, the 50:50 JV between TGBL and PepsiCo that was formed in 2010.

NourishCo is focused on enhancing the hydration category in India. Currently, the JV has three products in its portfolio -- Tata Water Plus, Tata Gluco Plus and Himalayan Natural Mineral Water.

"The company has built an expansive pipeline of innovations that will be used to fuel growth and create newer hydration solutions," the company said.

Tata Water Plus is available in 1 litre and 500 ml bottle priced at Rs 20 and Rs 10 respectively. The company has also launched Tata Water Plus in 200 ml pouch format priced at Rs 2 to provide accessible nutrition to consumers, especially lower SECs, it said.

Post new comment

E-mail ID will not be published
CAPTCHA
This question is for testing whether you are a human visitor and to prevent automated spam submissions.

EDITORIAL OF THE DAY

  • Changes to FDI investment norms for housing look cosmetic

    The policy measures announced on Wednesday for facilitating greater participation of foreign direct investment (FDI) in the real estate sector do not

FC NEWSLETTER

Stay informed on our latest news!

INTERVIEWS

GV Nageswara Rao

MD & CEO, IDBI Federal Life

Timothy Moe

Goldman Sachs

Chander Mohan Sethi

CMD, Reckitt Benckiser India

COLUMNIST

Arun Nigavekar

Riding the product startup wave

That the Indian youth is undergoing a massive change in ...

Zehra Naqvi

Rememberance and forgetting are crucial

Memories are so vital to our lives that they can ...

Dharmendra Khandal

Sandalwood may get extinct if not protected

When we talk of sandalwood, the most common usage that ...

INTERVIEWS

William D. Green

Chairman & CEO, Accenture