Britvic aims for slow build in India launch

British soft drink maker Britvic plans to be in 25,000 stores around India in the next three months as it makes its entry into the Asian market, senior executives said.

The company has launched its flagship Robinsons Fruit Shoot drinks in India, its first Asian market, to compete with existing player Real from Dabur India.

"There's opportunity to develop our brands in India because of the accelerating middle class and also because the kids' drinks category has not seen much innovation and is largely driven by tetrapacks," Britvic International managing director Simon Stewart told Reuters in an interview.

Britvic is launching Fruit Shoot drinks in 10 Indian cities to begin with and plans to tie up with mom-and-pop stores as well as large retail chains to promote the brand.

Stewart said the company was planning to launch in other Asian markets within the next 12 months, but did not spell out details.

Manish Gupta, the company's general manager in India, said it aimed to be in 25,000 stores within three months.

"It's a slow build - we're a large country," he said.

Britvic, which also makes drinks such as Tango as well as PepsiCo brands Pepsi and 7UP in Britain and Ireland, recently launched Fruit Shoot in the United States.


  • Modi must clearly say that preservation of cows is not about manslaughter

    Instead of in-fighting between hindus and muslims, India should fight poverty and maintain its values of diversity and tolerance, as advised by Presid


Stay informed on our latest news!


Sarthak Raychaudhuri

vice-president, HR, Asia South Whirlpool of India

GV Nageswara Rao

MD & CEO, IDBI Federal Life

Timothy Moe

Goldman Sachs


Urs Schoettli

America lacks will to contain China

Recently both the Chinese leader Xi Jinping and Indian prime ...

Zehra Naqvi

Exercise gets creative juices flowing

Ever known that feeling of being sluggish and drowsy, of ...

Bubbles Sabharwal

You are what you believe yourself to be

The Gita says a man is what his shraddha is. ...


William D. Green

Chairman & CEO, Accenture