Marketing executives can take better decisions and achieve results if they have access to the right information. They can classify lists of customers, households, job titles, cellular phone models, and so on and send messages to those more likely to respond.
Forevermark is ushering in a new trend in India where singular diamonds will project an emotional value – the value of half carat through project resize.
UAE-based Ajmal Perfumes is looking at a major expansion in India.
Tomes have been written about how customers buy but most sales folks seem not to understand that at all. Especially when they work in the B2C (business to customers) arena.
Being aware of the cosmic abstract and its importance in religion is nothing new. In fact, it would be unfair to say abstract art is a new phenomenon. The use of abstract in art has been in vogue in early civilisations and medieval ages. Except, we call it tribal art.
How many exhibitors are participating in the expo?
Tata Motors-owned British luxury car brand, Jaguar Land Rover has a clear cut strategy in place to push volumes and increase its market share in India.
In order to achieve this, the company keeps updating its product portfolio and introducing new cars to lure buyers.
In India, the luxury space is evolving. It is no longer restricted to the wealthy. A new aspiring Indian has emerged as potential customers of these luxury products (cutting across industry verticals), be it a CEO or a young student. Bike or motorcycle is no exception.
Recently, Japanese watch manufacturer Casio, roped in Bollywood actor Jacqueline Fernandez as brand ambassador for its women’s range of wrist watches – Sheen, Baby-G and Enticer.
Many of you may not have heard of a dotcom venture called chaitime.com. They were in the market for only a very short time, may be as much time as it takes to finish a cup of chai!
The Mysore-based agarbathi to aerospace-diversified conglomerate NR Group, is gearing up to expand its reach globally and explore new geographies with Cycle Pure Agarbathies. The company is already the biggest exporter of agarbathies with sizeable presence in as many as 65 countries.
BMW, India’s second biggest German luxury car maker by sales, has introduced the new BMW X3 with a petrol engine option to take on archrival Mercedes Benz, Audi, Jaguar Land Rover and Volvo in Asia’s third biggest car mart.
There is a primary difference between a theme park and an amusement park. While amusement parks are a place of entertaining rides and attractions, a theme park comprises elements that are designed around a unified ‘theme’.
The British-American fashion hairstyle brand, Vidal Sassoon, has entered India by setting up its first training academy in collaboration with Bodycraft in Bangalore.