Made for the mad Indian male
Oct 31 2013
Inspired by hit TV show, Mad Men, Ravi Bajaj’s new collection is as quirky as it is quintessential
So how can such a unique charm not be enough to inspire a whole menswear collection? Well, it just did. In Ravi Bajaj’s new ‘Mad Men’ range where 40 hot men in tuxedos, floral print shirts and bandhgala jackets walked the runway at Delhi’s DLF Emporio Mall earlier this week.
On what inspired him to do an entire collection around a TV show, Bajaj says: “Mad Men is a about men and women with certain quirks. They are sort of geniuses but at the same time, they are selfish, self-obsessed and self-indulgent. While that might be the broad premise, my collection focusses on the self-indulgent aspect the most.”
Also, menswear is becoming more about being ‘not normal’ and men are experimenting like never before with colours, fabrics and cuts, Bajaj says. Hence this collection which focusses on fun as much as function, and is as quintessential as it is quirky. And keeping the Indian male in mind, Bajaj focuses on wearable fashion throughout the collection, yet giving it an eccentric twist.
Bajaj, as always, uses natural fibres in this range as well. So you see wool, silk, and blends of both, along with jacquards, plaids, velvets, suede and leather. As for the colours, as in the TV series, there are a lot of earth tones, blacks, blues and greys with touches of bright hues and patterns here and there.
Bajaj’s mad men fall under three broad categories — The Nerd, The Urbanist and The Romantic. While The Nerd unwittingly manages to wear his polka-dotted shirt over his pinstriped shorts and floral bowtie, with perfect ease; The Urbanist is a modern dandy who wears dark, glossy, dressy clothes, and is someone who is always ready for the red carpet. A tuxedo is like his second skin. The Romantic sports paisleys teamed with florals, often finished off with embroidery. This look is also aimed at bringing out one’s “I dress for excess” mood.
All three of Bajaj’s men are also quintessential Renaissance men. The kind who treasure family heirloom but also know how to keep them contemporary. This look was perfectly showcased by models sporting shervanis over leather trousers and tuxedos with churidars! Indeed, Bajaj truly revels in the theme that absolute genius requires absolute indulgence.
“Our men may be trying out new styles and new cuts but they still have a long way to go. Which is why I’ve kept the silhouettes mostly conventional, though I have tried out some elongated version of the bandhgala as well as long shirts under smoking jackets,” says Bajaj.
And finally, no matter how mad he gets, there are 5 things every man must have in his wardrobe, concludes the designer -- a white silk shirt, a black velvet jacket, black patent leather shoes, a rose gold watch, and the poise to carry all of the above.