Sify Technologies launc-hed its on-demand cloud services using HP’s converged infrastructure on Thursday. The

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offering is India’s first public cloud-based service in a market dominated by global players including Google and Amazon.

As part of the deal, HP and Sify will jointly promote the services in the small and medium businesses segment. Sify will also leverage HP’s partner network to offer applications on the cloud model.

Cloud computing refers to web-based access of applications. Customers pay per use in this service model and need not own expensive software and hardware. Sify’s offering includes infrastructure-as-a-service, platform-as-a-service and software-as-a-service.

PJ Nath, executive president of enterprise business at Sify, said: “A number of industries are experiencing spiraling growth in data services. Sify’s new service will enable customers to source technology without compromising on performance, technology and control.”

The cloud services will be part of Sify’s enterprise business, which focuses on connectivity, hosting, enterprise application, managed voice and systems integration services. The division accounts for about 81 per cent of Sify’s turnover. It continued to drive revenue by growing 33 per cent last year. The company will continue to invest in developing service models in IT infrastructure delivery, said Raju Vegesna, chairman and managing director of Sify.

Sify reported revenue of $156.93 million for the year, which is 5 per cent higher than the previous year’s $136.5 million.