• Aug

    In economics, the endowment effect (also known as divestiture aversion) is the idea that people ascribe more value to things merely because they own them. This effect is illustrated

  • Jul
    By Manjula Lal

    Markandey Katju’s years as a practising lawyer and then as a judge never brought him as many headlines as during his chairmanship of the Press Council of India, a media

  • Jul

    In decision theory loss aversion refers to people’s tendency to strongly prefer avoiding losses to acquiring gains. Some studies suggest that losses are twice as powerful psychologically

  • Jul

    In the recent Indian budget, the finance minister, Arun Jaitley, announced the setting up of Rs 10,000 crore fund to enhance capital flow to startups and small and medium enterprises

  • Jul

    The peak-end rule is a heuristic that describes how humans hedonically evaluate past experiences while making decisions. This process leads people to judge an experience by its most intense

  • Jun

    Entrepreneurial success may depend upon how an entrepreneur focuses on her long-term goals compared to her short-term objectives. Often budding entrepreneurs might give short-term goals too much attention

  • Jun

    In economics hyperbolic discounting is a time-inconsistent model of discounting. Given two similar rewards humans show a preference for one that arrives sooner rather than later

  • May

    Imagine for a moment that you decide to play lottery. At the lottery shop you have two options: either get a lottery ticket from the hands of the

  • May

    A recent study by a group of social scientists at the University of California, San Diego, have penned what they call “the cheerleader effect” – a social phenomenon where people

  • Apr
    By Shishir Parasher

    Interview | Rohit Aggarwal, chief executive officer & founder, Koenig Solutions

    An innovative training firm, Koenig serves
    people in over 50
    countries. The company
    provides training on all popular