• Sep
    19

    Intertemporal choice is the study of the relative value people assign to two or more payoffs at different points in time. There are several day-to-day decisions where the costs

  • Sep
    12

    Marketing myopia is a term coined by Theodore Levitt a professor at the Harvard Business School. According to marketing myopia businesses will do better in the

  • Sep
    05

    Information bias is a type of human bias that involves a distorted evaluation of available or presented information. An example of information bias is believing that the more information

  • Aug
    01

    In economics, the endowment effect (also known as divestiture aversion) is the idea that people ascribe more value to things merely because they own them. This effect is illustrated

  • Jul
    25
    By Manjula Lal

    Markandey Katju’s years as a practising lawyer and then as a judge never brought him as many headlines as during his chairmanship of the Press Council of India, a media

  • Jul
    18

    In decision theory loss aversion refers to people’s tendency to strongly prefer avoiding losses to acquiring gains. Some studies suggest that losses are twice as powerful psychologically

  • Jul
    11

    In the recent Indian budget, the finance minister, Arun Jaitley, announced the setting up of Rs 10,000 crore fund to enhance capital flow to startups and small and medium enterprises

  • Jul
    04

    The peak-end rule is a heuristic that describes how humans hedonically evaluate past experiences while making decisions. This process leads people to judge an experience by its most intense

  • Jun
    20

    Entrepreneurial success may depend upon how an entrepreneur focuses on her long-term goals compared to her short-term objectives. Often budding entrepreneurs might give short-term goals too much attention

  • Jun
    06

    In economics hyperbolic discounting is a time-inconsistent model of discounting. Given two similar rewards humans show a preference for one that arrives sooner rather than later