Showcasing the country's economic resilience, ministers and business leaders are presenting India as an attractive investment destination to global investors amid economic uncertainties across the world.
About 150 CEOs and business heads of Indian companies, along with four Union Ministers, are rubbing shoulders with the world economy's movers and shakers in this snowy town.
Besides, Indian origin corporate titans like Pepsico's Indra Nooyi are also present. Nooyi was seen visiting India Adda, an annual feature of WEF meet here that offers a meeting ground for discussing various business opportunities in the country over delicious Indian delicacies.
Apex industry body CII's Director General Chandrajit Banerjee, who has been attending WEF event for many years, said India story is very strong.
The Indian government delegation, led by Urban Development Minister Kamal Nath, includes Commerce and Industry Minister Anand Sharma, Heavy Industries Minister Praful Patel, besides Power Minister Scindia.
Banerjee said the impact of recent reforms in India can be seen in a very confident Indian contingent that has come here, while positivity is also there about the country among the foreign investors.
"The foreign companies are very much interested in what is happening in India and they are definitely getting the right vibes here from the Indians present here," he added.
The top Indian business leaders present here from Day One include Anand Mahindra, Adi Godrej, Azim Premji and Rahul Bajaj.