Vadilal is most trusted ice-cream brand: The Brand Trust Report

February 13, 2013: Vadilal Industries Ltd., India’s second biggest ice-cream manufacturer, is country’s top most trusted ice cream brand according to a pan-India study done by Trust Research Advisory. Baskin & Robbins and Kwality Walls were ranked second and third respectively.

These revelations were a result of The Brand Trust Report, India Study - 2013, published by Trust Research Advisory, a leading research organization dedicated to understanding and simplifying concepts related to Trust. The Brand Trust Report - 2013 lists 1100 most trusted brands from 211 categories from among the 19000 unique brands generated in the study.

Commenting on the study results, Mr. Rajesh Gandhi, MD, Vadilal Industries Ltd. said, “Vadilal, a heritage brand, has evolved since 1926 and emerged as the second biggest ice cream player in India. In the highly competitive segment like ice cream, an Indian brand like ours has been able to maintain a leadership. The prime reasons for this are strong brand identity, maintaining good quality consistently at affable prices, timely supply and extensive reach. We ensure that we leave no stone unturned to win the trust of our consumers.”

A major success factor has been its ability to cater to different market segments through multiple product ranges. Vadilal has the largest range of ice creams in the country with 150 plus flavours and they are sold in a variety of more than 300 packs and forms. The range includes cones, candies, bars, ice-lollies, small cups, big cups, family packs, and economy packs. It offers something for all tastes, preferences and budgets.

EDITORIAL OF THE DAY

  • Nothing short of a uniform civil code will work in India

    When the Jamiat-Ulama-I-Hind (JUH), a powerful body of muslim clerics dedicated to address the aspirations of the community, turns to quote the religi

FC NEWSLETTER

Stay informed on our latest news!

TODAY'S COLUMNS

Tushar Gandhi

A democracy must stand up for its people

We are the world’s most populous dem­ocracy, but behave in ...

Purnendu Ghosh

A curious and an innovative mind

Curiosity is hard-wired into our psyche. We all recognise that ...

Shona Adhikari

A good time for European art auctions

This week, we bring you interesting art news and the ...

INTERVIEWS

William D. Green

Chairman & CEO, Accenture