Vadilal is most trusted ice-cream brand: The Brand Trust Report

February 13, 2013: Vadilal Industries Ltd., India’s second biggest ice-cream manufacturer, is country’s top most trusted ice cream brand according to a pan-India study done by Trust Research Advisory. Baskin & Robbins and Kwality Walls were ranked second and third respectively.

These revelations were a result of The Brand Trust Report, India Study - 2013, published by Trust Research Advisory, a leading research organization dedicated to understanding and simplifying concepts related to Trust. The Brand Trust Report - 2013 lists 1100 most trusted brands from 211 categories from among the 19000 unique brands generated in the study.

Commenting on the study results, Mr. Rajesh Gandhi, MD, Vadilal Industries Ltd. said, “Vadilal, a heritage brand, has evolved since 1926 and emerged as the second biggest ice cream player in India. In the highly competitive segment like ice cream, an Indian brand like ours has been able to maintain a leadership. The prime reasons for this are strong brand identity, maintaining good quality consistently at affable prices, timely supply and extensive reach. We ensure that we leave no stone unturned to win the trust of our consumers.”

A major success factor has been its ability to cater to different market segments through multiple product ranges. Vadilal has the largest range of ice creams in the country with 150 plus flavours and they are sold in a variety of more than 300 packs and forms. The range includes cones, candies, bars, ice-lollies, small cups, big cups, family packs, and economy packs. It offers something for all tastes, preferences and budgets.

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