Vadilal is most trusted ice-cream brand: The Brand Trust Report

February 13, 2013: Vadilal Industries Ltd., India’s second biggest ice-cream manufacturer, is country’s top most trusted ice cream brand according to a pan-India study done by Trust Research Advisory. Baskin & Robbins and Kwality Walls were ranked second and third respectively.

These revelations were a result of The Brand Trust Report, India Study - 2013, published by Trust Research Advisory, a leading research organization dedicated to understanding and simplifying concepts related to Trust. The Brand Trust Report - 2013 lists 1100 most trusted brands from 211 categories from among the 19000 unique brands generated in the study.

Commenting on the study results, Mr. Rajesh Gandhi, MD, Vadilal Industries Ltd. said, “Vadilal, a heritage brand, has evolved since 1926 and emerged as the second biggest ice cream player in India. In the highly competitive segment like ice cream, an Indian brand like ours has been able to maintain a leadership. The prime reasons for this are strong brand identity, maintaining good quality consistently at affable prices, timely supply and extensive reach. We ensure that we leave no stone unturned to win the trust of our consumers.”

A major success factor has been its ability to cater to different market segments through multiple product ranges. Vadilal has the largest range of ice creams in the country with 150 plus flavours and they are sold in a variety of more than 300 packs and forms. The range includes cones, candies, bars, ice-lollies, small cups, big cups, family packs, and economy packs. It offers something for all tastes, preferences and budgets.


  • All the debates are glossing over the key question if children are eating healthy food

    For some time now, we have been strapped in noodle debates. First Maggie noodles and now our own swadeshi noodles that Baba Ramdev is making.


Stay informed on our latest news!


Sarthak Raychaudhuri

vice-president, HR, Asia South Whirlpool of India

GV Nageswara Rao

MD & CEO, IDBI Federal Life

Timothy Moe

Goldman Sachs


Amita Sharma

Smart cities for the smart citizens

The 21st century has been spoken of as the urban ...

Zehra Naqvi

Baby and you

Every person who’s had a chance to be a parent ...

Bubbles Sabharwal

Women of the world, unite for a change

Last week I attended the Women in the World forum ...


William D. Green

Chairman & CEO, Accenture