Seagate Backup Plus family of Hard Drives named as CES Innovations 2013 Design & Engineering Award Honoree

Seagate Backup Plus family of Hard Drives named as CES Innovations 2013 Design & Engineering Award Honoree
Mumbai — November 14, 2012: Seagate Technology plc (NASDAQ: STX) announced that the company has been named an International CES Innovations 2013 Design and Engineering Awards Honoree for the Seagate® Backup Plus family of external storage. Products entered in this prestigious program are judged by a preeminent panel of independent industrial designers, engineers and members of the media to honor outstanding design and engineering in cutting edge consumer electronics products across 29 product categories.

First introduced in June of 2012, the Seagate Backup Plus family of hard drives are newly designed external storage devices, which work interchangeably with both Windows® and Apple® computers. These new drives deliver new features to protect, share and save nearly every aspect of one’s digital life. Backup Plus drives come with a hassle-free Seagate Dashboard software for one-click local backup making it easier than ever to eliminate excuses about backing up one’s most valuable digital content. Additionally, Seagate Backup Plus products are the world’s first external hard drives to provide backup for content on social networks, such as Facebook and Flickr. Storing a local duplicate copy of photos from social networks is now as easy as backing up files on your computer. Seagate Backup Plus will provide the peace of mind that nearly every aspect of one’s digital life is safe from loss.

“Seagate is thrilled to have been recognized by the Consumer Electronics Association for our latest offering of external storage, Backup Plus hard drives,” said Scott Horn, vice president of Marketing at Seagate. “This prestigious award helps underscore the important role storage plays in everything that people do today. Backup Plus storage illustrates that simplicity in design and function to address consumer needs is a true example of innovation.”

The prestigious Innovations Design and Engineering Awards are sponsored by the Consumer Electronics Association (CEA)®, the producer of the International CES, the world’s largest consumer technology tradeshow, and have been recognizing achievements in product design and engineering since 1976.

Seagate Backup Plus portable and Seagate Backup Plus desktop will be on display at the 2013 International CES, which runs January 8-11, 2013 in Las Vegas, Nevada. Honorees will also be displayed at CES Unveiled: The Official Press Event of the International CES on January 6.

The Innovations entries are judged based on the following criteria:

• Engineering qualities, based on technical specs and materials used

• Aesthetic and design qualities, using photos provided

• The product’s intended use/function and user value

• Unique/novel features that consumers would find attractive

• How the design and innovation of the product compares to other products in the marketplace

Products chosen as an Innovations honoree reflect innovative design and engineering of the entries. Examples may include the first time various technologies are combined in a single product or dramatic enhancements to previous product designs.

Innovations 2013 Design and Engineering honoree products are featured on the 2013 International CES website, which lists product categories, as well as each product name, manufacturer information, designer, description, photo and URL.

About Seagate

Seagate is a world leader in hard disk drives and storage solutions. Learn more at http://www.seagate.com.

©2012 Seagate Technology LLC. All rights reserved. Seagate, Seagate Technology, the Wave logo, are trademarks or registered trademarks of Seagate Technology LLC or its affiliates in the United States and/or other countries. All other trademarks or registered trademarks are the property of their respective owners.

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