New Delhi’s Children Participate in “Be a Hero” and Learn about Building a Healthy Brain

New Delhi’s Children Participate in “Be a Hero” and Learn about Building a Healthy Brain
New Delhi’s Children Participate in “Be a Hero” and Learn about Building a Healthy Brain

Cook healthy food with India’s first Master Chef winner Pankaj Bhadouria and create the city’s largest vegetarian sandwich in India’s first multi-city event on brain health

NEW DELHI, 26 November 2012: life’sDHA™, a brand of Royal DSM, a global science based company active in health, nutrition and materials, hosted “Be a Hero,” India’s first multi-city program on brain health for children this weekend. In New Delhi, children ages six to 10 years participated in a cooking workshop led by first Master Chef India winner Pankaj Bhadouria and held at the India Habitat Centre. The event highlighted the importance of making healthy eating choices and an active lifestyle. Parents and children learned how to make yummy, healthy, simple snacks. They also successfully created New Delhi’s longest vegetarian sandwich!

Additional events took place on the same day in Mumbai, Bangalore and Kolkata. Each focused on one of the four ways to support overall brain health and well-being – staying physically fit, developing healthy eating habits, challenging the mind and being socially connected. In addition, Dr. Karuna Chaturvedi, recognized nutritionist, explained why children need DHA, a polyunsaturated omega-3 fatty acid and major structural fat in the brain, and algal DHA, a vegetarian source, to keep their brains healthy.

Explaining how children can “be a hero” with a healthy brain, Dr. Chaturvedi said, “Eating right from an early age is important for a child’s brain development and also prevents many later-in-life diseases like heart attacks and obesity. Chef Pankaj did a marvelous job helping children and their parents create simple but healthy meals. I hope ‘Be a Hero’ helped set a foundation for life-long well-being and strong minds.”

life'sDHA is a sustainable and vegetarian source of docosahexaenoic acid (DHA), a polyunsaturated omega-3 fatty acid. DHA is a major structural fat in the brain. Today, life'sDHA is found in many mainstream products from some of the world's best-known food, beverage and supplement brands.

About life'sDHA™

life'sDHA™, a DSM Nutritional Products brand, is a sustainable and vegetarian source of algal DHA (docosahexaenoic acid) omega-3 important for brain, heart and eye health throughout life. Fish are often incorrectly thought to be the only source of DHA omega-3. However, life'sDHA offers a trusted, vegetarian form of algal DHA. Fish are sources of DHA because of the DHA-rich microalgae in their food chain; life'sDHA is derived directly from microalgae, a renewable, sustainable source of DHA that is produced entirely in the U.S. in an FDA-inspected facility. Today, life'sDHA is found in numerous foods, beverages and supplements for people of all ages. For a complete list of products containing life'sDHA, visit www.lifesdha.com.

DSM – Bright Science. Brighter Living.™

Royal DSM N.V. is a global science-based company active in health, nutrition and materials. By connecting its unique competences in Life Sciences and Materials Sciences DSM is driving economic prosperity, environmental progress and social advances to create sustainable value for all stakeholders.

DSM delivers innovative solutions that nourish, protect and improve performance in global markets such as food and dietary supplements, personal care, feed, pharmaceuticals, medical devices, automotive, paints, electrical and electronics, life protection, alternative energy and bio-based materials. DSM’s 22,000 employees deliver annual net sales of about € 9 billion. The company is listed on NYSE Euronext. More information can be found at www.dsm.com.

Media Contact

Gutenberg Communications

Kimremmawi

+91 9818332638

Kim@gutenbergpr.com

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