LINC PEN LAUNCHES A BOUQUET OF PENS FOR THE NEW YEAR

MAKES A FORAY INTO THE PREMIUM SEGMENT

Mumbai, 20th January 2010: Linc Pen, one of the leading players in the organized sector of the writing instrument industry has recently ventured into the premium pen segment by unveiling a plethora of beautifully crafted elegant signature pens. The Collection represents the perfect blend of a superior writing experience with classic good looks customized to appeal to your aesthetic senses. The launch of this collection is in keeping with the Linc brand promise of consistency in delivering quality products at an affordable rate

The following is the range of the premium pens launched under the collection:

Linc Signature: The Signature Ball Pen is a premium pen, which epitomizes class and redefines luxury and elegance. Its elegant body is beautifully crafted in black steel and shiny metal, making it aesthetically and visually appealing. The twist mechanism in the pen gives it a traditional fused with modern blend. The superior tip of the pen results in smooth performance, which makes writing a pleasure. This pen also displays Shah Rukh Khan’s signature, which makes it the ultimate object of desire for the diehard SRK fan. Priced at Rs. 60, it is a must have for any pen connoisseur.

Linc Signature Gold: The Golden Edition of the Signature Ball pen makes for a collector’s item for every pen aficionado. Priced at Rs. 75, the Signature Gold pen is the premium version of the Signature pen. A striking packaging makes Signature Gold a perfect present to gift to your loved ones.

Linc Ivy: Priced at Rs. 60, Linc Ivy is another premium segment offering from the house of Linc. Linc Ivy represents the optimal integration of the yesteryear’s sense of aesthetics as well as the coming of age sense of elegance and style.

Linc Carbon: Sleek, Elegant and extremely attractive, Carbon represents the aspirations and the modern tastes of the Generation X. Priced at Rs.50, Carbon is an ideal ball pen which shall assist you in making the right impression wherever you go.

About Linc: Linc Pen & Plastics Ltd. listed on the BSE & CSE is a premier manufacturer and exporter of quality writing instruments. Linc has established itself as one of the market leaders in the organized writing instrument industry in India.ISO – 9001:2000 certified manufacturing units of Linc are located at two places in West Bengal – at Serakole and Falta. Linc clocked a turnover of Rs.190 crore in 2008-09. Recently, Linc Pen has also renewed contract with Shah Rukh Khan as their brand ambassador for the second year and will soon unveiled their new advertising campaign with him.

For further details please contact:

Aruna Guru

Hanmer MS&L