India comes to KORUM!

~To Kick start “Bazaars of India” with the Lohri Festival~

~To Showcase Hand crafted artefacts and items native to Northern India~

Thane, January 3, 2013: KORUM – The Mall for every mood is set to celebrate the diverse cultural heritage of the country through “Korum Bazaars of India 2013”. The new initiative will be kicked off on January 5 with Lohri as part of the of North Indian cultures and communities from Delhi, Haryana, Jammu & Kashmir, Himachal Pradesh, Uttar Pradesh, Uttaranchal and Punjab. The cultural extravaganza scheduled from January 5 to January 15 will include a series of enthralling performances, speciality stalls that will sell hand crafted artefacts and items native to Northern India culminating in a grand celebration of Punjab’s harvest festival Lohri!

With this initiative, KORUM will provide shoppers with a plethora of conventional North Indian arts and hand crafted artefacts including clothing items such as Kashmiri shawls and stoles; accessories and footwear such as mojdis and jutis, bags, purses, jholas and terracotta jewelry; handicrafts such as rugs & carpets through 6 stalls in its atrium.

To recreate the rustic feel of Northern India, roofs of all stalls are fashioned with sugarcane and a quintessential rural setup will be created at the centre of the atrium to accommodate the Bhangra performers during the Lohri celebrations!

“We have always recognized and celebrated the cultural diversity of our country” said Mr. Deva Jyotula, Centre Manager KORUM “At KORUM, it is our constant endeavor to offer guests a chance of experiencing the rich, varied and robust cultural legacy across the country. We eagerly look forward to another year of celebrating KORUM Bazaars of India with the support and participation of our customers!”

The KORUM Bazaar’s of India 2013 initiative is aimed at bringing the best of India’s cultural heritage to guests in an accessible manner by stratifying the diverse cultures of the country by state into Northern, Southern, Eastern and Western Zones. Patrons of the mall will have an opportunity to experience the culture and enjoy a fortnight of celebrations of each once every 3 months!

About KORUM

KORUM, the mall for every mood by Kalpataru Retail Ventures Pvt Ltd, a Kalpataru Group company, has emerged as one of the key lifestyle shopping destination for the people of Thane and Central suburbs of Mumbai with over 125+ brands including prominent brands such as INOX, Westside, Star Bazaar, Reliance Trends, Reliance Digital, @Home, Timezone, Reliance Timeout, Tommy Hilfiger, Jack & Jones, Reebok, Nike, Puma, Total Sports, United Colors of Benetton, Giordano, Fabindia, Jashn, Louis Philippe, Allen Solly, Mom and Me, KFC, Panchvati, Kailash Parbat, Costa Coffee etc. KORUM mall is located in the heart of Thane, where it brings international expertise in shopping mall design, world class infrastructure with largest parking accommodation, customer-friendly services and eco friendly business practices. It is a one-stop destination providing a house full of entertainment, hypermarket, lifestyle, and fine dining- a complete 360 degree mall experience for all.

For further details; please contact:

Adfactors PR Pvt. Ltd

Dhananjay Talgeri

Mob: +91 9820592914

Email: dhananjay.talgeri@adfactorspr.com , dhananjay.adfactorspr@gmail.com

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