DQE to develop an all-new 3D animated TV series based on Lassie

- The world’s most famous canine

Chennai, 05 November, 2009: DQE the Animation, Gaming and Entertainment production and distribution group and its holding company, DQ Entertainment plc, listed on AIM, LSE announced the co-development of a proposed animated TV series based on the popular character ‘Lassie’. With a global budget of Euro 8.37 million, envisaged by DQE, this iconic property is co-developed and being produced by DQE and Classic Media, USA the original rights owners, as a 52x11’ TV series. The project was green signaled by ABC Australia for acquisition and ZDF Group - the German broadcaster and distributor for sincere interest to come on board as a co-producer.

Lassie, a brave and loyal collie dog, first appeared in Eric Knight’s 1940 novel, Lassie Come-Home. She was so well received that, in 1943, MGM Studios debuted the canine heroine in her first silver-screen live-action appearance alongside Hollywood legend Elizabeth Taylor, followed by 10 more feature films in the 40's and 50's —the first eight of which grossed over $285 million. Alongside Peter O’Toole, Samantha Morton and Peter Dinklage, in 2005, Lassie lit up the big screen in a critically-acclaimed new feature film.

In 1954, Lassie made her small-screen debut in an Emmy® Award-winning television series that continued to air for 19 seasons—making it one of longest-running series in television history. In total, Lassie has appeared in 691 television episodes airing continuously in more than 100 countries. She has also been the title character in a popular radio show and in books that have been published in multiple languages. She even has her own star on the Hollywood Walk of Fame. Today, Lassie promotes pet health with her own all-natural line of dog food and treats, Lassie Natural Way™, and she remains a popular brand for merchandising and consumer products. In August 2009, the United States Postal Service unveiled a classic “Lassie” postage stamp.

Lassie is still the same beautiful collie - brave, loyal and super smart. But now she will be in dazzling 3-D CGI and for the first time in history…LASSIE Speaks!! She is all set to enter millions of homes and hearts once again - coming 2011.

Tapaas Chakravarti Chairman & CEO of DQ Entertainment commented on behalf of DQ Entertainment group, “Our association with Classic Media, after the successful debut of hi-end CGI “Casper’s Scare School”, now gets into another long term artistically fruitful relationship with the co-development of this heart-warming TV series in 3D animation.

What makes Lassie’s new adventures fantastic and unique are the two realities in the series ‘The Human World’ and the ‘Animal World’. This endearing canine will win hearts and charm audiences all over again. We are happy to continue our long-term relationship with Classic Media Group to animate and bring to life brands like Casper and now Lassie! With a green light from ZDF Group & acquisition by ABC, Lassie is all set to debut worldwide by the beginning of summer 2011.”

About DQE:

The entertainment conglomerate DQ Entertainment (International) Limited has emerged as one of the world’s major co-producers across Europe, North America & Asia for Long Form Animations for TV, Home Video and Feature Markets. This multinational company has also collaborated with the Disney Group, Nickelodeon Group, Mattel USA, Electronic Arts Worldwide, BBC Worldwide, Sony Group, and many International broadcasters and distributors for TV programming, Feature Films, Direct to Home Videos in the animation space and Next Generation Games development.

DQE Limited has the one of the largest animation production capacity for Television, Feature Films, Home Video, Online and Game animation as well as Visual Effects. It is also one of the leading producers of animation, visual effects, game art and entertainment content for the Indian as well as the global audience. Along with producing animation videos and creating game art, DQ Entertainment (International) Limited has also forayed into production and distribution of live action television and feature films.

DQ Entertainment (International) Limited was founded by Tapaas Chakravarti, a qualified and successful entrepreneur with global management experience and was co-promoted by Rusi Brij, another highly experienced management professional. DQ Entertainment also has the distinction of being the first animation production, distribution & licensing company to be supported by 5 major venture equity partners.

DISCLAIMER

DQ Entertainment (International) Limited, a wholly owned Indian subsidiary of DQE, is proposing, subject to receipt of requisite approvals, market conditions and other considerations, an initial public offer of its equity shares in India and has filed a draft red herring prospectus (“DRHP”) with the Securities and Exchange Board of India (“SEBI”). The DRHP is available on the website of SEBI at www.sebi.gov.in and on the website of the book running lead manager at www.sbicaps.com.

This press release does not constitute or form part of any offer or invitation to sell or issue, or any solicitation of any offer to purchase or subscribe for, any equity shares, nor shall it or any part of it nor the fact of its distribution form the basis of, or be relied on in connection with, any contract or investment decision. Any potential investor should note that investment in equity shares involves a high degree of risk. For further details, potential investors should refer to the DRHP, which has been filed with SEBI including the section titled "Risk Factors". This press release has been prepared for publication in India and the UK and may not be published or distributed in the United States of America and is not an offer or solicitation of an offer for sale of securities in the United States. The equity shares of DQE and DQ Entertainment (International) Limited have not been and will not be registered under the U.S. Securities Act of 1933, as amended or any state securities laws in the United States. This announcement does not constitute an offer of securities or sale in any jurisdiction, including the United States, and may not be offered or sold in the United States, except pursuant to an exemption from, or in a transaction not subject to, the registration requirements of the U.S. Securities Act of 1993.

For further Details:

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U.Christopher Charles, Mob: 98424 75706,

Concept PR, Chennai.