CSA Supports the First ‘Wall Heart’ Project in India
|This is a media release from Catalyst for Social Action|
‘Paint a wall, colour a life’
Mumbai, January 18, 2013: It took some paint, people and ‘poha’ to organize India’s first Wall Heart Project - an initiative to add colours in the lives of the lesser privileged children. The initiative was organized in association with the CSA (Catalysts for Social Action), a social welfare organization dedicated to the cause of child welfare. This Project marks the beginning of the Wall Project.
Volunteers, across Mumbai painted the walls of an observation home, popularly known as Chillar Home, located in Bhiwandi (Thane dist). The project comprised a mix of writers, painters, businessmen, dentists, professional artists & social media professionals. A couple of members from the observation home also joined to support the cause.
From Calvin and Hobbes to an abstract mural, the ‘heartists’ showcased a plethora of beautiful pictures brightening the otherwise dull white walls of the boys’ dorm. The children had a bright cheerful room with inspiring messages and a lesson to take home that “The world is not a bad dark place to live in; it can be a party after all”.
Speaking on the occasion, The Secretary of “The Dilip Kalantri Boys and Girls observation Home” Bhiwandi, said, “The initiative has helped in changing the attitude of these boys. We usually only have a white coat of paint once or twice a year but the initiative has added art and colour to inspire their thinking. We hope for more such creative associations with CSA”.
Payal Shah Karwa, a communications’ professional who conceived The Wall Heart Project, says “The idea is to not just paint walls but beautify the lives of the youth and children. If a small action like this can inspire them to better some aspect of their life, we could help in changing a life forever. Creative therapy is the best way to divert young energy into something worthwhile”.
Dadasaheb Sargar, Program Officer-Catalyst for Social Action, said, “As an organization, we are here to bridge the gap and help more children to shape up their lives. This was an amazing initiative and we would like to scale up to other locations as well. The event was possible due to the huge support and coordination by my friend, Payal”.
A volunteer at the initiative, Ramya Pandyan, Blogger and Social Media Professional, shares her experience ‘'The Wall Heart Project was to paint the interiors of a children's home, an experience that would not normally have been possible to us. But being able to spend the day adding a little beauty to the sparse surroundings of facility for children was both humbling and enriching. It was also a lot of fun, splashing paint onto walls!'
For more details / communications on The Wall Heart Project contact: Payal Shah Karwa - 9820696585 / Dadasaheb Sargar: (09820781299) or Neeraj Pathat: 9029076290. Or email us at email@example.com.