December 21, 2012: Aditya Birla Money (ABM), the broking, wealth management and institutional advisory services arm of Aditya Birla Financial Services Group (ABFSG) has touched the highest ever Assets Under Advise (AUA) mark in November 2012. The company has touched the mark of Rs. 21984 crores in November 2012. The company witnessed the AUA growth of 21.93% since March 2012. The institutional business, wealth and channel partners have contributed significantly to this growth.

Of the overall AUA, 98% is contributed by the top 15 cities, while the tier II and tier III towns contribute over 2%.

Mr. Sudhakar Ramasubramanian, CEO - Aditya Birla Money said, “We are extremely grateful to our clients and business partners for their trust in our brand and service thereby enabling us to reach this milestone. Despite weak economic environment and poor investment sentiments, ABM continues to grow rapidly. I am confident that we will continue to expand and rapidly grow the business in the future too.”

The company through its subsidiary, Aditya Birla Money Mart had launched for the first time a personal finance management tool, MyUniverse (www.myuniverse.co.in), which would provide analysis, advisory and transaction services all under one roof. It already has more than 95,000 customers with assets under aggregation of over Rs. 3,326 crores.