Hitachi eyeing 14% market share of Indian projector market

Tags: Hitachi, Consumer
Japanese tech giant Hitachi aims to increase its share in the Indian projector market to 14 per cent in the next two years as it introduces more products, especially for the education and consumer segment.

The company, which claims to have about eight per cent share currently, terms India as a "top priority market".

"India is a very important market for us. We are targeting to increase our share in this market to 14 per cent by 2015 (end). We will introduce projectors that will revolutionise the Indian market," Hitachi Home Electronics Asia Country Head India, Tarun Jain, told PTI.

The company will also focus on the high-end market and its range of sixteen high performance projectors will cater to the customers across entertainment, business and education segments, he added.

The company said its projectors delivers high contrast picture quality and can be used in conference auditoriums, exhibition halls, large lecture theatres and stage productions.

Targeting audio-visual professionals, Hitachi has also integrated features such as a Central Lens Position and Perfect Fit technology to ensure that the range is geared up for simple and user friendly functionality.

Hitachi Accentualizer uses advanced image processing technology to enhance sharpness, gloss and shade to improve image quality and picture clarity to levels comparable to flat panel screens, it said.

The Picture-by-Picture and Picture-in-Picture feature benefits from two HDMI input connections providing greater flexibility for connection to multiple image devices such as document cameras in classrooms or conference systems in meeting rooms.

Other features include compatibility with the new Projector Quick Connection for iOS and the options of wireless connectivity and digital keystone.


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