Yamaha sets up unit for sales and marketing in India

Tags: Companies
Japanese two-wheeler maker Yamaha is setting up a separate company for selling its products in India as it looks to increase sales here.

India Yamaha Motor (IYM) said the separate sales and marketing vertical - Yamaha Motor India Sales (YMIS) - will be responsible for pushing sales and marketing initiatives.

"Yamaha sees great potential in the Indian market and this vertical would aim at connecting with a larger customer base with innovative marketing strategies," the company said in a statement.

The new vertical will be lead by Masaki Asano, who will now be the Managing Director of YMIS. He would be assisted by Jun Nakata as Director with Roy Kurian as Sales & Marketing Group Head, Ravinder Singh as Strategy Planning Group Head and Takehiko Yamazaki as Parts Operation Group Head, it added.

Commenting on the development, Asano said: "The restructuring will help us to intensify our marketing effort. It is done envisaging our emergence as a market leader in time to come."

The company sold 29,785 units in the domestic market in January as against 26,300 units in the same month of last year, a growth of 13.2 per cent.

Post new comment

E-mail ID will not be published
CAPTCHA
This question is for testing whether you are a human visitor and to prevent automated spam submissions.

EDITORIAL OF THE DAY

  • Those willfully defaulting on loans should be blacklisted by Sebi

    As reported by this newspaper’s Monday edition, the Securities and Exchange Board of India (Sebi) has found merit in the Reserve Bank of India’s s

FC NEWSLETTER

Stay informed on our latest news!

INTERVIEWS

GV Nageswara Rao

MD & CEO, IDBI Federal Life

Timothy Moe

Goldman Sachs

Chander Mohan Sethi

CMD, Reckitt Benckiser India

COLUMNIST

Arun Kumar Jain

Kickstarting technological innovation

One of the key dimensions of global competitiveness is the ...

Kuruvilla Pandikattu SJ

Developing moral, spiritual capacity

Writing in The Huffington Post, Noam Chomsky, professor emeritus, MIT ...

Gautam Gupta

Manufacturing must keep workers’ welfare in mind

It may be early days yet, but the labour reforms ...

INTERVIEWS

William D. Green

Chairman & CEO, Accenture