Yamaha launches Ray Z @ Rs 48,555

The 110 cc Ray Z returns a mileage of 53 kmpl and is targeted at males in the age group of 16 to 22 years

Japanese two-wheeler maker Yamaha Motor India on Friday launched Ray ‘Z’ – its second

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scooter model for the Indian market priced at Rs 48,555 (Ex-showroom, New Delhi) to tap in to the fast growing scooter segment. The Ray Z is targeted exclusively at young males while the existing scooter model Ray in its portfolio currently is targeted at women. With the expansion of its scooter portfolio to cater to a larger market, he company aims to sell a total of 15,000 scooters every month from now.

“With this new scooter Ray Z, we are confident of good growth in the scooter segment . Within a short of span of only seven months, we have been able to sell 70,000 RAY scooters. With this new product we will be able to sell at least 15,000 scooters per month,” said Yamaha Motor India Vice President for Sales Roy Kurian after the product launch in Goa.

The 110 cc Ray Z returns a mileage of 53 kmpl and is targeted at males in the age group of 16 to 22 years. However, 18 is the valid age for a driver’s license in India. The Ray Z shares the engine with Ray scooter launched in September last year and is endorsed by Deepika Padukone. In terms of looks, the Ray Z has been given smoked finished visor like its motorcycles.

Apart from the new scooter, Yamaha also launched two new variants of its SZ series – the SZ R has been priced at Rs 59,500 while the SZ – RR has been priced at Rs 62,500 (ex-showroom, New Delhi). With the launch, the company also phased out its existing bike SZ-R sold under the SZ series in India.

Yamaha Motor India said the Indian motorcycle market surpassed china in 2012 to become the world’s largest with an annual demand of approximately 14 million units according to SIAM data, with a more rapid expansion witnessed in the scooter segment in recent years.

Apart from the new launches, Hiroyuki Ynagi, President and CEO Yamaha Motor Japan, also announced the company’s new brand slogan ‘’Rev your heart’’ in Goa on Friday.

Yamaha also plans to increase manufacturing capacity to two million units per annum in the country by 2016, according to Hiroyuki Suzuki, chief executive and managing director at Yamaha Motor India. The production at Yamaha Motor's new manufacturing unit in Chennai will be operational by the second half of 2014. "We have completed the contract with the Tamil Nadu government and the production will begin by the second half of 2014," Suzuki said.

Suzuki added that over one million units were expected to roll out of the new manufacturing facility in Chennai in the first year of its operations.

[The writer’s trip to Goa was hosted by Yamaha Motor India]

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