Yamaha launches new scooter, aims to sell 2 lakh units

With an aim to achieve the sales target of 6 lakh two-wheelers in the

RELATED ARTICLES

country, Japanese major Yamaha today launched a new variant of scooter worth Rs 49,518 (ex-showroom Delhi).

The company aims to sell 2 lakh units of the newly launched scooter 'Alpha' per year in the country. The product is mainly targeted for family usage.

The 4-stroke 113cc engine scooter is manufactured in its Surajpur plant. The company claimed that the vehicle will give a mileage of 62 km per litre. It will be available in five colours including magenta.

"Overall, 2013 has been a fruitful year for the company as it witnessed a 33 per cent growth rate despite a sluggish market.

"In the domestic market, the company sold 4.6 lakh units last year and this year we are aiming to sell 6 lakh units (both bikes and scooter) and in order to achieve this aim we are launching the scooter - Alpha today," Yamaha Motor President and CEO Hiroyuki Yanagi told reporters here at the 12 Auto Auto Expo.

He said that huge potential exists in India for the scooter market and "we expect it to reach 3.6 million units in 2014".

"India has a crucial role to play in our global Yamaha group and this year our focus is on three important strategies - introduction of new models; intensifying sales and marketing capabilities, and after sales services; expanding market to untouched regions that includes rural India where the company has low presence," he added.

On growth in rural areas, Yamaha Motor India Sales Pvt Ltd Vice President (sales and marketing) Roy Kurian said that although the product is mainly sold in urban areas, the company is getting a gradual response in sub-urban regions.

Kurian said that scooter sales are expected to register a growth of about 12-15 per cent per annum in the country.

Yamaha has already invested Rs 1,500 crore in its new plants which will operational by end of this year.

Post new comment

E-mail ID will not be published
CAPTCHA
This question is for testing whether you are a human visitor and to prevent automated spam submissions.

EDITORIAL OF THE DAY

  • Amit Shah deserved to be crowned President of India, some say

    The Bharatiya Janata Party is now firmly in the hands of Modi’s alter ego, which in plain English means ‘another side of oneself, a second self’

FC NEWSLETTER

Stay informed on our latest news!

INTERVIEWS

GV Nageswara Rao

MD & CEO, IDBI Federal Life

Timothy Moe

Goldman Sachs

Chander Mohan Sethi

CMD, Reckitt Benckiser India

COLUMNIST

Arun Nigavekar

Necessary yet inadequate boost to education

The finance minister, in the very first minutes of his ...

Zehra Naqvi

We must overcome the fear of death

It is the biggest irony that the only thing that’s ...

Dharmendra Khandal

Jawai leopards and locals can coexist peacefully

At first glance, the Jawai landscape seems like a large ...

INTERVIEWS

William D. Green

Chairman & CEO, Accenture