Shoe and apparel firm Woodland is in talks with a China-based footwear company for

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a partnership to establish presence in Chinese market and also for launching the latter's brand in India.

"Talks are at an advanced stage with a Chinese company to launch the Woodland brand in China," Woodland Managing Director Harkirat Singh told PTI.

He, however, declined to disclose details of the plan and the name of the Chinese company but said an official announcement is expected on the same in a couple of months.

On the nature of partnership with the Chinese firm, he said: "(It could be) by way of a joint venture or any other form of partnership. We will also launch the brand of the Chinese company in the Indian market."

Woodland has presence in China through a distributor in Hong Kong for products sold at the multi-brand retail outlets.

The company currently exports to overseas markets such as the Middle East, Europe and South East Asian countries.

In India, Woodland is expanding its manufacturing operations, retail presence by opening new exclusive outlets and increasing online sales.

The company is investing Rs 100 crore in this fiscal to set up a new manufacturing unit for denim and woven garments at Greater Noida and open 60 more exclusive stores.

Currently, it operates over 300 exclusive outlets and also sells its products at over 400 multi-brand stores.

It new unit at Greater Noida being set up with an investment of about Rs 60-70 crore is likely to start production in the next 3-4 months.

For the current financial year, the company expects 30 per cent growth to touch a turnover of Rs 800 crore.