TVS Motor launches Star City at Rs 44,000

Tags: Companies
Widening its portfolio in the motorcycle segment, Two and Three-wheeler manufacturer TVS Motor Company today introduced an upgraded variant of its 110cc motorcycle StaR City, the StaR City+, here targeted at the mileage conscious customer.

Currently, the Chennai-based TVS Motor Company offers Star City, Sport, in entry level segment, 125cc Phoenix and high end Apache RTR series.

It also sells scooterettes -- Jupiter, Wego, Scooty Streak and Scooty Pep +. In the moped range, it sells TVS XL Super, XL Heavy duty and autorickshaw TVS King.

Launching the motorcycle here, TVS Motor Company Chairman, Venu Srinivasan told reporters: "We had Phoenix, then we had the Jupiter. Now we have the Star City +. In this segment, we were largely absent. We need to be a large player in the market.. This is the first of two launches (in motorcycle) that will take place this year. In four months, we will have Victor..".

On the priceline for the TVS StaR City +, he said the top variant is offered at Rs 44,000 (ex-showroom New Delhi).

TVS Motor Company has four manufacturing plants with three in India Hosur, Mysore and in Nalagarh (Himachal Pradesh), while one manufacturing plant is located in Indonesia.

The company claims the motorcycle would offer 86 kmpl.

It comes with several new features including five step shock absorber, digital meter console, a new ecothrust engine and all gear self-start.

"The 110cc engine delivers better fuel economy, low friction and efficiency has been improved to 85 per cent, TVS Motor Company President," Vinay Harne said.

The company was present in the commuter segment with just 35,000 units compared to the market size of 5,95,000 units, Srinivasan said, adding, the company hopes to sell around 50,000 units in six months time.

TVS Motor Company reported a 15.41 per cent increase in its total sales at 1,90,683 units in April 2014. It sold 1,65,214 units in the same month last year.

Post new comment

E-mail ID will not be published
CAPTCHA
This question is for testing whether you are a human visitor and to prevent automated spam submissions.
Image CAPTCHA
Copy the characters (respecting upper/lower case) from the image.

EDITORIAL OF THE DAY

  • Sebi needs to plug the one-day window for price manipulation ahead of OFS

    The Securities and Exchange Board of India (Sebi) is reportedly planning to change the rules governing the announcement of details on offer for sale (

FC NEWSLETTER

Stay informed on our latest news!

INTERVIEWS

Sarthak Raychaudhuri

vice-president, HR, Asia South Whirlpool of India

GV Nageswara Rao

MD & CEO, IDBI Federal Life

Timothy Moe

Goldman Sachs

TODAY'S COLUMNS

Urs Schoettli

China looks to India for balance

Almost a third of the total world population lives in ...

Zehra Naqvi

Love and its stories

People must have bread. They can live without stories. No, Hameeda, ...

Dharmendra Khandal

Tiger in urban landscape

Ranthambhore is in a no-win situation. Just a few days ...

INTERVIEWS

William D. Green

Chairman & CEO, Accenture