TTK signs Aishwarya, Abhishek Bachchan as brand ambassadors
Sep 30 2013 , Chennai
Prestige is re-introducing the line "Jo biwi se kare pyaar, woh Prestige se kaise kare inkaar" in an advertising campaign with the celebrity couple, the company said in a statement.
To be directed by Amit Sharma, the campaign will see the couple coming together after a long time.
"The decision to bring back the timeless campaign with jo biwi se kare pyaar, woh Prestige se kaise kare inkaar' is significant. Having Aishwarya and Abhishek Bachchan as brand ambassadors re-emphasises our leadership in the country", said T T Jagannathan, Executive Chairman, TTK Prestige.
"It is the first time that a kitchen appliances brand has chosen a high profile Bollywood couple as brand ambassadors. We are happy to have Aishwarya and Abhishek endorse our brand and help us take the brand to newer heights," said the company's Managing Director Srinivasan Ravichandran.
The company would undertake a print and digital campaign featuring six new TV commercials with the couple, it said.
TTK Prestige offers various kitchen utility products ranging from pressure cookers, non-stick cookwares and gas stoves to electrical appliances and kitchen tools. It has 487 Prestige Smart Kitchen outlets in 238 towns across the country.
The company has manufacturing facilities in Tamil Nadu, Uttarakhand, Gujarat and Maharashtra, the statement added.