Toyota India rejigs management as firm seeks to expand operations

Tags: Companies
Toyota has announced changes in the management structure of its Indian arm, as the Japanese auto major is gearing up for deeper penetration into the Indian market and establishing its Etios brand of cars in the immediate term.

As per the changes announced by Hiroshi Nakagawa, managing director & chief executive officer, Toyota Kirloskar Motor (TKM), Toyota’s Indian subsidiary, two key top executives of TKM, among others, have been promoted. Shekar Viswanathan, who is currently deputy managing director — commercial of TKM has been promoted to the post of vice chairman — external affairs, while Sandeep Singh, deputy managing director — sales, marketing and customer service has been promoted as deputy managing director (DMD)–cum-chief operating officer (COO). In his new role, Singh will head sales, marketing, customer service and commercial divisions of the company.

Masanori Takahashi, deputy managing director — technical & purchase, has also been promoted to the post of DMD & COO. In his new role, Takahashi will head manufacturing, technical, purchase and vendor development including supplier support.

All the above mentioned executives will continue to hold their positions in the company’s Board. Shigeru Tomonaga, who is currently DMD- manufacturing will become an executive advisor to the TKM board and chief of supplier support centre. The changes will come into effect from January 1, 2013.

“As we expand our operations in India, we need our team to take up new roles and responsibilities,” said Nakagawa on the proposed changes.

Toyota had indicated that it would be rapidly expanding to small cities and towns with increased production capacity at its plants near Bangalore. The company sees good potential for boosting volumes for existing models through expansion to more locations. Its current dealer and service network has about 200 outlets and intends to add at least 30 more outlets during the January-March 2013 quarter.

“We are not yet present in all the markets in the country and our recent addition of 50 outlets across regions include lots of new locations,” Sandeep Singh said adding the company is expanding in smaller towns having potential of selling at least 35 units a month. He also said the company would continue to maintain the good growth rate for its MPV Innova and SUV Fortuner next year amid intense competition.

Singh had indicated that Toyota would focus on establishing its existing models for the next two years, while ruling out the possibility of launching a model in any new segment. But it plans new variants for existing models next year.

balachandarg@mydigitalfc.com

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