Tata Motors launches Xenon Yodha

Tags: Companies

Xenon range, with a starting price band of `6.05 lakh, is targeted at a wide range of commercial applications

Tata Motors, India’s biggest automaker by revenues, on Tuesday introduced its first product of 2017, the new Tata Xenon Yodha range of pick-ups with claims of high levels of performance and lowest operating cost.

The Mumbai-headquartered auto giant said Xenon range is targeted at a wide range of commercial applications.

With a starting price band of Rs 6.05 lakh at Delhi showroom, the new pick-up from the Tata stable comes in both single cab and double cab models.

The company says the vehicle is a rugged, comfortable, safe and stylish workhorse, characterised by everyday practicality, high levels of performance and lowest operating cost.

The Xenon Yodha is being billed as “an ideal solution for diverse commercial usage like transporting agricultural produce, poultry, fish, milk, a cash van and also as a service support vehicle at construction sites.”

The Xenon Yodha, powered by a common-rail diesel engine, is available in multiple variants – 4x2 and 4x4, with a rated payload of up to 1,250 kg.

“With the introduction of the new Xenon Yodha, we at Tata Motors have a new range of smart pick-ups, which offers customers a winning combination of high profitability and lowest total cost of ownership,” Ravi Pisharody, executive director – commercial vehicles at Tata Motors, said.

Besides bolstering Tata presence in the growing pick-up space, the new Xenon Yodha would also enable the company to partner existing mini-truck customers, who are aspiring for the next phase of growth, to upgrade to a reliable stylish pick-up, particularly in the post-GST regime and on the back of improved road infrastructure, which would see the hub-and- spoke model of distribution, become more and more prominent, he said.

“The Xenon Yodha is an ideal workhorse for diverse commercial usage and with this new range, we are confident of extending our lead in the light commercial vehicle category, complementing the success and popularity of the Tata Ace range of small commercial vehicles,” Pisharody pointed out.

The Xenon Yodha gets a ground clearance of 210 mm, due to the inclusion of a tubular front axle, which also ensures the best maneuverability both on and off-road.

Powered by a 3.0-litre engine, the Xenon Yodha develops 53.7 kW (72 hp) in BS III and 63.4 kW (85 hp) in BS IV form. It also delivers a high torque of 223Nm in BS III and 250 Nm in BS IV guise. For better mileage, the pick-up has a reliable and rugged gearbox, for a flat curve at 1600-2200rpm, which enables better pickup in loaded conditions and fewer gear shifts.

One of the key highlights of the new vehicle is high gradeability, which enables the vehicle to negotiate any type of terrain in loaded conditions, supported by bigger 16-inch tyres. The durable body is supported by a 4mm chassis frame, with reinforcements and a strong rear axle with unitised double bearing. The additional strong suspension – 5 leaves at the front and 9 leaves at the rear – ensures better safety in loaded conditions and at high speeds.

Driver comfort and ergonomics are claimed to be of a high standard. Highlights include a power steering and an adjustable steering column. The interior has specially designed utility spaces inside the cabin, which are ideal for a convenient driving style.

The smart pick-up has been designed to meet global standards of safety. The vehicle is fitted with antiroll bars for better stability in loaded conditions at high speeds and loaded off road conditions. Other safety features like the unique 3-layered body construction, crumple zones, a collapsible steering column, retractable seatbelts and side intrusion beams, will protect passengers in the event of a side impact collision.

michaelgonsalves@mydigitalfc.com

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