Tata Motors had unveiled the Zest and the Bolt in February and had said it would start selling the cars in the second half of the year.
"With the imminent launch of the compact sedan Zest and hatchback Bolt, Tata Motors in association with channel partners, has announced a major recruitment drive, hiring a workforce of over 3,000 staff across all Tata Motors dealerships nationally," the company said in a statement.
The company and dealers will shortlist and recruit candidates who will be given roles such as customer advisors, team leaders and sales managers, it added.
"In line with our vision and strategy to provide an enriched purchase experience, we have undertaken a revamp expedition of showrooms and expansion of our dealership workforce to prepare for the launch of our exciting global cars, Zest and Bolt," Tata Motors President-Passenger Vehicles Business Unit, Ranjit Yadav said.
Besides the company's new range of products, the retail experience will also go through a sea change, he added.
The company is working closely with dealerships to develop their HR guideline manual which covers aspects like recruitment, training, rewards system and retention, Tata Motors said.