Swedish firm SCA to start production in India next year
Aug 26 2014 , Gothenburg
"The construction work at the plant near Pune is almost over and we hope to start manufacturing products such as tissues and diapers including those for adults from early next year," Cecillia Edebo, Managing Director, SCA Hygiene Products India, said.
The company will also be forming its own sales & marketing team for pushing its products in the country, she said, adding the firm saw a huge market potential in India with its vast population.
"India is just not a country, but a continent with different kind of people. We have established contacts with 11,65,700 mothers and babies besides 934 nurses from 1,500 paediatric clinics in various parts of the country," she told a group of visiting Indian reporters here.
The company also plans to initiate interactions with pharmacists in India from next year, she said, adding it has put in place a few doctors for online advice on hygiene besides usage of smartphones for highlighting the significance of its products.
The plant, spread over 30 acres of land near Pune, has been set up at a cost of over Rs 150 crore, Edebo said. The land has been taken on 99-year lease from the Maharashtra government. The plant will roll out products that will match the quality of products made by the company in Sweden and elsewhere, she added.
It may be recalled that the industrial 'mega project policy' of the state government has been framed to attract more investments and generate employment opportunities.
SCA offers baby diapers and other baby care products globally under the brands Libero, Drypers, Pequenin and Treasures.