Suzuki Motorcycle aims to sell 5 lakh units in 2014-15

Japanese two-wheeler maker Suzuki Motorcycle aims to sell five lakh units in 2014-15, a

RELATED ARTICLES

top company official said today.

The company, as part of consolidating its presence in the two-wheeler market, is also planning to introduce two new motorcycles this year, Suzuki Motorcycle India Executive Vice President, Atul Gupta said, after launching the company's new 110 cc scooterette "LET'S" here.

"We are No 2 in some states in the scooter segment and countrywide we are No 3 in the market. This year we are planning to sell around five lakh units," Gupta told reporters here.

This is a combined target for both domestic and export markets, he added.

The company sold 3.70 lakh units in 2013-14, comprising 2.70 lakh units of scooterettes and one lakh motorcycles, he said.

Apart from today's launch of LET'S, Suzuki Motorcycle India currently retails scooterettes -- Swish, Access 125 and commuter motorcycles -- Slingshot, Hayate and premium GS150.

Talking about future launches, Gupta said "we will update our products in the mass market and the niche segment" but declined to elaborate.

On exports, Suzuki Motorcycle India President Ichiro Konda said the company wants to increase its contribution from the overseas market to 10 per cent.

"Five years later, we want to increase our exports to 10 per cent. Currently, it is less than one per cent. We are selling to neighbouring countries and some Latin American countries like Columbia and Ecuador", he said.

Export to neighbouring countries has "just started" and was less than one per cent, Gupta said.

On the company's expansion plans, Konda said the firm is present in metros and non-metros and is looking at entering "rural markets".

He said LET'S is targeted at young customers and would compete with Yamaha Motors' "Ray", Honda Motorcycle and Scooters India's "Dio".

The scooterette is priced at Rs 46,925 (ex-showroom, Chennai).

Post new comment

E-mail ID will not be published
CAPTCHA
This question is for testing whether you are a human visitor and to prevent automated spam submissions.

EDITORIAL OF THE DAY

  • It’s another challenging year for a govt that’s missed 20 of 24 targets

    The government has set an ambitious target for money to be raised through sale of public sector company shares.

FC NEWSLETTER

Stay informed on our latest news!

INTERVIEWS

Sarthak Raychaudhuri

vice-president, HR, Asia South Whirlpool of India

GV Nageswara Rao

MD & CEO, IDBI Federal Life

Timothy Moe

Goldman Sachs

TODAY'S COLUMNS

BK Chaturvedi

Corruption law calls for correction

In any country, it is its laws against corruption that ...

Kuruvilla Pandikattu SJ

Believers of the world set to rise

The world is set to become more religious as the ...

Gautam Gupta

The changing face of the fashion world

Indian fashion industry, like every fashion industry in the world, ...

INTERVIEWS

William D. Green

Chairman & CEO, Accenture