Sony, Panasonic to end joint OLED TV development

Sony Corp and Panasonic Corp, Japan's two largest consumer electronics companies, said on Wednesday that they will end joint development of organic light emitting diode (OLED) television screens, a thinner and brighter type of next-generation display in which Korean rivals have a head-start.

The two companies, which have been scaling back their TV operations after chalking up heavy losses in recent years, will instead focus their efforts on conventional liquid crystal display screens for so-called 4K ultra high-definition televisions which have shown greater promise, company spokesmen said.

Sony and Panasonic formed the OLED alliance in June last year with the goal of developing mass-production technology by the end of 2013. Doubts had mounted over the partnership's prospects, however, as it became clear it would miss its target.

OLED panels, while used in smartphones and tablets by Samsung Electronics Co Ltd, are still considered prohibitively expensive for larger sizes used in televisions.

They have not delivered the growth originally envisioned by the Japanese companies and are unlikely to be commercially viable in the near future, the spokesmen said.

Both companies displayed 56-inch OLED televisions at this year's CES electronics show in January. The spokesmen said they would continue independent efforts to develop OLED technology.

LG Electronics Inc, considered the front-runner in OLED televisions, has models on the market but they are significantly more expensive than comparable LCD televisions and have yet to achieve significant sales. Samsung also markets OLED televisions, which offer higher resolution and use less power than LCD panels.

Post new comment

E-mail ID will not be published
CAPTCHA
This question is for testing whether you are a human visitor and to prevent automated spam submissions.

EDITORIAL OF THE DAY

  • The economic survey falls in step with the BJP’s election manifesto

    It’s always tough to find something wrong with the annual economic survey as it only articulates the government’s desire to set its house in order

FC NEWSLETTER

Stay informed on our latest news!

INTERVIEWS

GV Nageswara Rao

MD & CEO, IDBI Federal Life

Timothy Moe

Goldman Sachs

Chander Mohan Sethi

CMD, Reckitt Benckiser India

COLUMNIST

Arun Nigavekar

Why higher education needs innovation

India is such a great country that it creates complexity ...

Zehra Naqvi

We must overcome the fear of death

It is the biggest irony that the only thing that’s ...

Dharmendra Khandal

Jawai leopards and locals can coexist peacefully

At first glance, the Jawai landscape seems like a large ...

INTERVIEWS

William D. Green

Chairman & CEO, Accenture