The iconic Royal Enfield today said it has introduced its new Bullet model, 'Electra Twinspark 350' priced at Rs 89,846-Rs 93,846 (ex-showroom Chennai).

The Eicher Group company conducted the soft-launch of the 350cc bike earlier this month and said the new launch is part of its strategy to modernise its range of motorcycles fitted with unit-constructed engines, Royal Enfield said in a statement.

"It has been our aim to encourage riding as a lifestyle. The Electra Twinspark 350, with its performance and comfort coupled with the characteristic Royal Enfield styling, is guaranteed to kindle wanderlust in our customers," Royal Enfield Motorcycles chief executive officer RL Ravichandran said.

The new bike will be available in both the kick start and electric start options, the company added.