Home furnishing and lifestyle retail chain Rosebys today announced a tie-up with K K Birla Group furniture retailer Style Spa to set up 100 shop-in-shops by March next year as it looks to become a Rs 500-crore company by 2013-14.

The company also said it is in discussion with real estate, paint and consumer care players to partner for its "one-stop shop in the furnishing and decor segment".

"We will initially open 50 shop-in-shops at Style Spa's outlets across the country soon and then expand the concept to its 100-odd stores by March 2011 under a revenue sharing model," Rosebys Director Nikhil Sen reporters here.

He said the tie-up will provide a synergy for customers by offering the entire range of home solutions under a single roof. The shop-in-shops will have an average space of 200-500 sq ft.

"Modern customers look for furnishing items also when they come to buy furniture and this tie-up will be strategic for both partners," Sen said.

On investment, he said: "We have a 5-year plan of Rs 125 crore for brand building. This tie-up will help us further in becoming a Rs 500 crore company by 2013-14."

Rosebys is in talks with real estate, paint and consumer care companies to make the partnership even more inclusive.