Reliance MediaWorks in pact with Digital Domain

Reliance MediaWorks, part of billionaire Anil Ambani's group, said on Tuesday it has partnered

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with Digital Domain Media Group Inc, to expand its visual effects and 3D conversion services.

The Indian media company will set up a new studio at its media BPO in the outskirts of Mumbai and add a team of 650 artists for projects with Digital Domain.

Digital Domain, which has filed a preliminary prospectus for a $115 million IPO with US regulators in May, has worked on visuals for more than 80 movies, including Titanic, The Curious Case of Benjamin Button and Tron Legacy.

"From our perspective, ...it's a game changer. The advantage of working with Digital Domain is that we can take on the large $100-million projects," Chief Executive Anil Arjun told Reuters.

Reliance MediaWorks will work on at least 4-5 big-ticket projects with Digital Domain in the first year of partnership, beginning August, he said.

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