PepsiCo India, which has plans to export its snack brand Kurkure to countries abroad,

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is evaluating different overseas markets and focusing on setting up the backend and management capability. However, in the domestic market, the company is incorporating more local flavours and ingredients from typical Indian kitchens to woo consumers.

“Although our focus is domestic operation, we are also exploring export opportunities. However, it’s all work in progress. We are looking at new markets and setting up backend and management capability as of now,” said Vidur Vyas, marketing director, India Foods, PepsiCo India Holdings.

He however declined to share the exact time line for the same. “We cannot share any exact date but it will be sometime in near future,” he said. He further added that not just in India, Kurkure has a great following in other countries as well, such as the US and others where there’s a substantial Indian population.

Other brands under PepsiCo like Aliva and Nimbooz have made their way to West Asia and other Western markets.

Earlier during her trip to India last year, PepsiCo chief Indra Nooyi had said that products like ‘Kurkure’ are now getting adapted in the West but with different flavours.

In the domestic market, the company is trying to capture regional flavours from Mumbai, Bengal, and South India in its product portfolio. It has introduced three ‘dal’ based variants under the ‘Ingredients of India’ range, which is an extension of its rajma variant launched earlier.