M&M launches new generation tractor 'Arjun Novo' for Rs 7 lakh

Tags: Companies
Mahindra and Mahindra's Farm Equipment Sector (FES), a part of Mahindra Group, today launched the new Arjun Novo, the most technologically advanced and stylishly designed new generation tractor.

The new Arjun Novo which will be available in 2 variants of 57HP - 605DI-PS and boasts of many first of its kind features, making it the right choice for the knowledgeable farmer who has a good understanding of technoloy.

The tractor will be priced at Rs 7 lakh (ex showroom Lucknow ) for the 57HP variant, he said.

The first new tractor to be designed and developed in house at Mahindra research valley, the company's global research facility in Chennai, the new Arjun Novo is in line with Mahindra's vision of becoming the pioneer in providing technology-driven farming solutions to farmers across the country.

With new benchmarks in technology, comfort and ergonomics, new Arjun Novo is all set to change farming practices and improve efficiency and quality of output, leading to Farm tech prosperity.

Post new comment

E-mail ID will not be published
CAPTCHA
This question is for testing whether you are a human visitor and to prevent automated spam submissions.

EDITORIAL OF THE DAY

  • India’s festivals teach us to share our wealth and joy

    India is an aporia in its own true sense.

FC NEWSLETTER

Stay informed on our latest news!

INTERVIEWS

GV Nageswara Rao

MD & CEO, IDBI Federal Life

Timothy Moe

Goldman Sachs

Chander Mohan Sethi

CMD, Reckitt Benckiser India

COLUMNIST

Tushar Gandhi

Sustainable model for rural sanitation

Prime minister Narendra Modi has promised to build a toilet ...

Zehra Naqvi

How smells evoke strong memories

Remember that time when a passing fragrance transported you to ...

Dharmendra Khandal

Indian zoos need a fresh approach

Recently, when a man jumped in a tiger trench of ...

INTERVIEWS

William D. Green

Chairman & CEO, Accenture