M&M launches new generation tractor 'Arjun Novo' for Rs 7 lakh

Tags: Companies
Mahindra and Mahindra's Farm Equipment Sector (FES), a part of Mahindra Group, today launched the new Arjun Novo, the most technologically advanced and stylishly designed new generation tractor.

The new Arjun Novo which will be available in 2 variants of 57HP - 605DI-PS and boasts of many first of its kind features, making it the right choice for the knowledgeable farmer who has a good understanding of technoloy.

The tractor will be priced at Rs 7 lakh (ex showroom Lucknow ) for the 57HP variant, he said.

The first new tractor to be designed and developed in house at Mahindra research valley, the company's global research facility in Chennai, the new Arjun Novo is in line with Mahindra's vision of becoming the pioneer in providing technology-driven farming solutions to farmers across the country.

With new benchmarks in technology, comfort and ergonomics, new Arjun Novo is all set to change farming practices and improve efficiency and quality of output, leading to Farm tech prosperity.

EDITORIAL OF THE DAY

  • But for market intervention, the govt has no business to be in business

    Selling equity in government owned companies has never been a priority for the Narendra Modi: the government has thus far not professed aggressive equ

FC NEWSLETTER

Stay informed on our latest news!

TODAY'S COLUMNS

Sandeep Bamzai

Cut & Thrust:The mother of all battles

Gassed out after the interminable interplay of the Yadavs in ...

Rajgopal Nidamboor

Of life’s essentiality and synchrony

It is no big deal to think of psychology as ...

Anil Dharker

No women, no Cry

EDM, as you would know if you are young, (and ...