M&M launches new generation tractor 'Arjun Novo' for Rs 7 lakh

Tags: Companies
Mahindra and Mahindra's Farm Equipment Sector (FES), a part of Mahindra Group, today launched the new Arjun Novo, the most technologically advanced and stylishly designed new generation tractor.

The new Arjun Novo which will be available in 2 variants of 57HP - 605DI-PS and boasts of many first of its kind features, making it the right choice for the knowledgeable farmer who has a good understanding of technoloy.

The tractor will be priced at Rs 7 lakh (ex showroom Lucknow ) for the 57HP variant, he said.

The first new tractor to be designed and developed in house at Mahindra research valley, the company's global research facility in Chennai, the new Arjun Novo is in line with Mahindra's vision of becoming the pioneer in providing technology-driven farming solutions to farmers across the country.

With new benchmarks in technology, comfort and ergonomics, new Arjun Novo is all set to change farming practices and improve efficiency and quality of output, leading to Farm tech prosperity.

EDITORIAL OF THE DAY

  • By banning the sale of BS-III vehicles, SC has ruled in favour of public health

    Automobiles, commercial vehicles and two-wheeler manufacturers have no alternative but to comply with the Supreme Court directive of not selling BS-II

FC NEWSLETTER

Stay informed on our latest news!

TODAY'S COLUMNS

Sandeep Bamzai

Cut & Thrust: SRK’s ALPHABET SOUP

On Saturday, the Enforcement Directorate sent a show cause notice ...

Ananda Majumdar

Power of risk in politics

A counter na-rrative appears to be emerging in the ongoing ...

Zehra Naqvi

Success lies in learning to embrace failure

Among the thronging multitudes that offer you lessons on success, ...