M&M launches new generation tractor 'Arjun Novo' for Rs 7 lakh

Tags: Companies
Mahindra and Mahindra's Farm Equipment Sector (FES), a part of Mahindra Group, today launched the new Arjun Novo, the most technologically advanced and stylishly designed new generation tractor.

The new Arjun Novo which will be available in 2 variants of 57HP - 605DI-PS and boasts of many first of its kind features, making it the right choice for the knowledgeable farmer who has a good understanding of technoloy.

The tractor will be priced at Rs 7 lakh (ex showroom Lucknow ) for the 57HP variant, he said.

The first new tractor to be designed and developed in house at Mahindra research valley, the company's global research facility in Chennai, the new Arjun Novo is in line with Mahindra's vision of becoming the pioneer in providing technology-driven farming solutions to farmers across the country.

With new benchmarks in technology, comfort and ergonomics, new Arjun Novo is all set to change farming practices and improve efficiency and quality of output, leading to Farm tech prosperity.


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