FMCG player Marico today zoomed over 5 per cent in early trade, a day

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after it said it plans to increase prices of its flagship hair oil brand 'Parachute' and edible oil brand 'Saffola' to offset rising input cost.

Shares of Marico jumped by 5.14 per cent to hit one-month high of Rs 133.90 on the Bombay Stock Exchange.

On the National Stock Exchange, the scrip soared 9.56 per cent to Rs 139.80.

Meanwhile, the 30-share benchmark Sensex was also trading firm at 18,213.98, up 0.19 per cent from previous close.

Yesterday, the company had said it is in the process of effecting a price hike for the larger packs of Parachute and a few SKU (Stock Keeping Units)'s of Saffola, to neutralise the input cost increase that has occurred in the past few months.

The company also said it is currently reviewing the prices of its other brands as well.

However, the company did not disclose by how much it is planning to increase the price.