Komli Media raises $30 million from Peepul Capital
Oct 24 2013 , New Delhi
"... Raised USD 30 million from new investor Peepul Capital. Existing investors, Norwest Venture Partners, Nexus Venture Partners, Helion Venture Partners and Draper Fisher Jurvetson also participated in the funding," the company said in a statement.
The company has raised funds to further invest in key technology platforms and strengthen its presence through integrated go-to-market solutions across the Asia Pacific (APAC) region, it added.
"We have already seen strong adoption of our integrated solution along with algorithmic trading. With the increased funding, we plan to deepen our focus on innovative technologies such as real-time bidding (RTB) to deliver significantly greater value to our customers," Komli Media Chief Executive Officer Prashant Mehta said.
Komli Media has developed digital advertising technologies such as a real-time bidding (RTB) performance advertising platform (ATOM) that integrates audience data.
It has recently integrated ATOM into Facebook’s RTB (Real-Time-bidding) platform – Facebook Exchange (FBX), it said.
"We believe that India and South East Asia are at an inflection point in embracing digital advertising. Komli is a leading player in these key markets and with its technology platform, wide product suite and exceptional leadership team, the company should consolidate its position further," Peepul Capital Investment Director Venkat Shankar said.