Hero MotoCorp sales up by 4% in August
Sep 02 2013 , New Delhi
In the same month last year, it had sold 4,43,801 units, Hero MotoCorp said in a statement.
Hero MotoCorp Senior Vice President (Marketing and Sales) Anil Dua said: "Registering growth in both retail as well as dispatch sales despite weak market sentiments has come about due to several initiatives undertaken in recent times.
"Our five-year warranty programme supported by strong communication campaigns and various ground-level activation initiatives have given a boost to our sales, particularly at retail level."
He added that going forward, the industry expects sales to pick up further on account of good monsoons and the festive season.
The company said in August, it launched its operations in Peru, roping in Motocorp SAC - a part of the reputed EFE Group of Peru - as the sole distributor of Hero range of two-wheelers in the Latin American country.