The world’s largest two-wheeler manufacturer Hero Honda Motors said on Thursday it would benefit from the prolonged festival season this year.

Hero Honda expects to sell more than the 600,000 units it sold in last year’s one-month-long festival season.

“This year, I think we will get benefit of the two-months-long festival season. We are gaining market share and will continue gaining market share with nine launches this financial year,” Anil Dua, senior vice-president for marketing and sales, Hero Honda Motors, said on the sidelines of the annual convention of Federation of Automobile Dealers Associations (FADA).

The company has a market share of 59 per cent in the country’s two-wheeler market.

Dua did not quantify the number of units the company is targetting to sell in the September-October season. He also declined to say how many launches would take place during this period.

Dua also said the company would increase its production capacity by 50 per cent at its Haridwar plant. “We are planning to increase capacity from 4,000 units a day to 6,000 units a day by the end of the financial year,” he said.

Hero Honda Motors is forecasting sales of more than four million units this financial year.