US-based Herbalife, whi-ch primarily focuses on energy and nutrition supplements, is getting serious about its personal care portfolio. Of late, the company has been launching series of personal care products and it has now got a global brand ambassador from India to endorse the products as well. Squash player Dipika Pallikal has been chosen by Herbalife as its global ambassador to endorse personal care as well as nutrition supplements.

Formerly, brand ambassadors of Herbalife like badminton player Saina Nehwal, cricketer Virat Kohli and boxing champion Mary Kom were only endorsing its nutrition supplements.

In the past couple of years, Herbalife has introduced around 20 stock keeping units in the personal care range. This includes NouriFusion range of skincare products, Herbal Aloe Essence haircare products and RadiantC face quencher.

“Recently we introduced body bar, shampoos, soaps and face quencher. At present 80 per cent of our total revenues come from nutrition supplements and rest from personal care products. However, in the coming years we expect the proportion changing in favour of personal care products,” said Ajay Khanna, country head, Herbalife. “Globally our target segment is Gen-X and India with a population of 1.2 billion and that too with a large number of youngsters is a huge market for the company,” he said.

The $2.7 billion company registered 30 per cent growth in sales volume in the third quarter of this year. However, Indian sales volume grew by 112 per cent. According to Khanna, the company, which started its Indian operations 13 years back, is seeing triple digit growth for the past three years.