Google promises better brand visibility to small businesses
The digital giant aims to educate entrepreneurs to improve brand image and digital marketing
Technology giant Google announced a slew of initiatives, including a new app Primer and training modules under its My Business offering, as it looks to further tap the 51-million strong small and medium businesses (SMB) market in India.
Making the announcements, Google's India-born CEO Sundar Pichai said the company is working on products for India that can be expanded globally.
While the tech giant’s My Business aims to help small businesses set up websites from their mobile devices, its Digital Unlocked - an education programme, in association with industry body FICCI and Indian School of Business, will educate them in ways to start their digital journey and become a bigger brand.
The company also launched Primer, a free mobile app designed to teach digital marketing skills in an easy and interactive way. The app that can work offline is available on Google App Store in English and Hindi versions.
There is no denying of the fact that India right now is witnessing an era of digital revolution. The government and the entire India Inc seem too serious on the digital front and both are walking in tandem to spark this revolution even further.
Union Law and IT minister Ravi Shankar Prasad, present at the occasion, requested Pichai to play a more active role with the government on the cyber security front as the country makes significant strides towards sustainable digitisation.
India’s SMBs have for long been lagging behind on elements like their network and reach, however Google says with its new digital business tools and training sessions, specifically designed for small and medium businesses, the sector is all set to get the much-needed push.
Explaining how Indian SMBs can use My Business tool to create websites for free, Pichai said, "My Business Website - to be launched later this year - will provide an easy way for businesses to create a simple, professional and mobile-optimised website - all in less than ten minutes. It is easy for anyone to become an entrepreneur today, given the fact that right tools and digital skill sets are in place," he added.
Shishir Parasher