Nearly one and half years after a formal split between the two brothers of the 190-year-old RPG group, Sanjiv Goenka, the younger son of Rama Prasad Goenka, on Wednesday rolled out a new corporate identity and a new logo for his part of the group, giving up the RPG group tag. The new group will be called RP-Sanjiv Goenka group with a new logo that is inspired by Dhanuchakra.

Mumbai-based agency Law & Kenneth was assigned the task of creating a new design, logo and future communication strategy for the corporate brand of the RP-Sanjiv Goenka Group.

Simultaneously, the next generation is also gearing up to join the family business. Shashwat, Sanjiv Goenka’s son and a final year student at Wharton Business School, is starting his internship at his father’s group on Thursday. He will formally join the family business on completion of studies in a year. His daughter Avarna is already managing the group’s café chain, Au Bon Pain Café.

Following the division, Sanjiv Goenka manages flagship companies in different verticals such as CESC, Phillips Carbon Black, Spencer’s and Saregama with a combined turnover of Rs 9,000 crore, while the elder brother Harsh Goenka manages CEAT, KEC International and Zensar Technologies with a combined turnover of Rs 7,000 crore. Sanjiv Goenka will be the chairman of his newly created group. For CESC and Saregama, RP Goenka would continue to be the chairman and would also hold chairman emeritus status for the remaining companies of the new group.

Goenka on Wednesday told Financial Chronicle, “I discussed everything with my father. In fact, he was actively involved over the last one and half years, particularly over the last six months. And this morning he gifted me a new book Tirmali Tirupati as a mark of his blessings and best wishes as I formally set out on a new journey.”

Asked if he had discussed these things with his elder brother, he said, “We are in touch but we did not necessarily discuss these latest issues.” He said this identity was necessary to do away with any confusion.

He told FC that his group, which would operate in five business sectors with as many as 10 companies, 16,000 employees and 1 lakh shareholders, will invest Rs 35,200 crore over the next five years. “Our current asset base is Rs 14,000 crore and group turnover is Rs 9,000 crore. And we aspire to be a company with an asset base of Rs 50,000 crore and a group turnover of Rs 25,000 crore five years down the road,” Goenka said.

Of the fresh Rs 35,200 crore investment, Rs 31,500 will be pumped into power and mining, Rs 2,200 crore in carbon black and Rs 1,500 crore in retail and entertainment business of the group.

Asked about the fate of RPG Enterprises and his future role in it, he said, “The RPG Enterprises will continue to be under joint ownership. I will continue to be the vice-chairman of the RPG Enterprises, while my elder brother will continue as the chairman. Let me clarify that the RPG Enterprises is not a holding company and will never be a holding company. It is a company without any balance sheet.”

He said even the large pool of paintings and sculptures have been amicably divided between the two brothers by their father. Only the plantation company, Harrisons Malayalam, is yet to be legally separated and is actively controlled by RP Goenka. Now, two separate business units of Harrisons have been created and are controlled by the two brothers, and a legal division of the company would be done within a year, Goenka said.

The tea estates under Sanjiv Goenka are Wallardie, Moongalaar, Pattumalay, Wentworth, Lockhart, Panniar, while rubber estates under him are Magamalay, Kundai, Kubazha, Mooply, Mundakayam.