GM reschedules plans for India

The economic slowdown forces GM India to revise deadline for targeted market share

GM reschedules plans for India
Cruise, priced Rs 12-14 lakh, would be launched this year with a 2.0 litre diesel engine
General Motors India (GMI), the Indian arm of the bankruptcy-hit US auto giant General

RELATED ARTICLES

Motors Corp, has postponed the deadline for grabbing 10 per cent share in the Indian car market by a year.

Even as there were talks of Indian operations not getting affected by its parent’s filing for bankruptcy in the US in June, the economic slowdown has forced GM India to revise its deadline for the targeted market share to the end of 2011.

“We would now be realistically looking at our 10 per cent market share target by the end of 2011 instead of next year-end, as the economic slowdown has forced us to change plans,” said Karl Slym, president and managing director, GMI.

Having sold around 30,000 units in the first seven months of the ongoing year to July, the carmaker is optimistic of scoring a 10 per cent growth in sales over its 2008 figure of 65,702 units.

Backed by four new launches, including a small car next year, Slym hopes to gross 50 per cent growth in 2011, propelling the carmaker’s India market share to 10 per cent.“With the launch of Cruise and the mini car this year and four new launches next year, we are hopeful of getting a growth of 50 per cent ,” Slym said.

The company’s small car, Chevrolet Spark, is a major part of its sales numbers and the company is targeting to sell 40,000 units of the model this year.

Cruise, priced between Rs 12-14 lakh, would be launched in October this year with a 2.0 litre diesel engine – the same as the one used in its Captiva SUV. The company also plans to introduce its 1.8 litre

petrol variant early next year.

GMI will increase focus on its used car biz – ‘Chevy Ok’, which operates along with GM’s 17 dealerships across India. “By the end of this year 50 of our dealers will be connected with Chevy Ok outlets,” Slym said. The company also plans to expand its network to 260 dealerships from the current 203 within the same period.

Post new comment

E-mail ID will not be published
CAPTCHA
This question is for testing whether you are a human visitor and to prevent automated spam submissions.
Image CAPTCHA
Copy the characters (respecting upper/lower case) from the image.

FC NEWSLETTER

Stay informed on our latest news!

EDITORIAL OF THE DAY

  • Retail investors need to be drawn to bond trading

    A country requires both a healthy capital market and a liquid debt market for vibrant economic growth. India has had the first for a long time.

INTERVIEWS

GV Nageswara Rao

MD & CEO, IDBI Federal Life

Timothy Moe

Goldman Sachs

Chander Mohan Sethi

CMD, Reckitt Benckiser India

COLUMNIST

Urs Schöttli

Japan’s living national treasures

While the world is fascinated by the economic “miracles” in ...

Robert Clements

Cherish good times and accept bad ones

Initially, I was angry and confused, I was even repentant…,” ...

Bubbles Sabharwal

Mothers just see things differently; they can’t help it

Before we begin on mothers, I have to share this ...