Ford India sold around 1,200 Endeavour SUVs in the first eight months of this calendar year. And it’s expected to sell 1,200 more in the next four months.
“We are looking at selling around 300 units per month of the new Endeavour in the remaining part of the year, though dealers would be looking at a number more than that,” Nigel Wark, executive director for marketing, sales and service, Ford India, told Financial Chronicle on the sidelines of the launch event.
However, Toyota Kirloskar Motor’s Fortuner SUV has already up to 2,500 confirmed orders for the next four months.
Endeavour rules India’s SUV market with 28 per cent share, but Wark declined to reveal the number of bookings the new Endeavour had received.
“We are looking to retain Endeavour’s market share in the SUV segment this year. Our competitive pricing is sure to blow the competition away,” Michael Boneham, president and managing director of Ford India, said.
That may be difficult if all the bookings turn into ownership for the Fortuner. “We got over 2,500 bookings for the Fortuner before its launch and are looking to sell up to 550-600 units per month in the coming months,” Sandeep Singh, deputy managing director for marketing, Toyota Kirloskar Motor told FC a day after Fortuner’s launch on August 24. The company started Fortuner bookings from August 6.
Singh also said that TKM might look at scaling up assembly of the car at its plant at Bidadi in Karnataka to meet demand.
Ford on Wednesday launched two versions of the Endeavour, priced at Rs 15.99 lakh (2.5L manual transmission variant) and Rs 17.99 lakh (3.0L automatic transmission variant). The Fortuner comes for Rs 18.45 lakh, with 3.0L diesel engine with manual transmission. (All prices ex-showroom, New Delhi).