Fiat plans aggressive marketing to gain market share

Tags: Companies
Fiat Group Automobiles India has drawn up aggressive marketing plans to gain market share in the passenger car segment in India, President and Managing Director of Fiat Chrysler India Nagesh Basavanhalli said today.

Launching the 'Absolute' versions of Fiat Linea and Punto models, Basavanhalli said: "We want to recoup lost ground for which the company has decided to focus on dealer network, product launches and brand building."

The company, which is a subsidiary of Fiat Group Automobiles of Italy, plans to set up 100 dealer sales points across the country by March 2014, out of which seven would be located in the north-east.

The company also plans to launch nine models, both refreshed and new within 2016, he told reporters.

Fiat, which parted sales and marketing tie-up with Tata Motors from April this year, continues to share the production facility with the Tata company.

Its average sales per month stands at 1,000 units, Basavanhalli said.

Post new comment

E-mail ID will not be published
CAPTCHA
This question is for testing whether you are a human visitor and to prevent automated spam submissions.

EDITORIAL OF THE DAY

  • 49 per cent FDI in defence should pave the way for modernisation

    There is one industrial sector in India that has been kept out of the purview of the normal cycle of investment and production — defence.

FC NEWSLETTER

Stay informed on our latest news!

INTERVIEWS

GV Nageswara Rao

MD & CEO, IDBI Federal Life

Timothy Moe

Goldman Sachs

Chander Mohan Sethi

CMD, Reckitt Benckiser India

COLUMNIST

Tushar Gandhi

Welfare must be humanitarian not political

We are a very political people. We politicise and corrupt ...

Purnendu Ghosh

How to distinguish a need from a want?

The day when the annual budget is announced is one ...

Shona Adhikari

Decades apart, yet a common ground in fine art

Today’s column is about two artists born many decades apart, ...

INTERVIEWS

William D. Green

Chairman & CEO, Accenture