Eicher targets more exports; 15% of total sales within 5 yrs

Tags: Eicher, Companies
VE Commercial Vehicles Ltd (VECV), the joint venture between Sweden's Volvo Group and Eicher Motors, is revving up export plans from India and exploring new global markets, aiming up to 15 per cent of total sales to come from overseas within five years.

The company, a 50-50 JV between the two partners, will also leverage on Volvo's distribution network in Africa, Middle East and South East Asia for selling the Eicher range of commercial vehicles.

"With our Pro Series of products coming in, we are ready to increase our exports. We have taken a decision to expand export of Eicher brand to South East Asia, Middle East and Africa. Our aim is to have about 15 per cent of total sales from exports in 3-5 years," VECV Chief Executive Officer Vinod Aggarwal told PTI.

He said the company is even ready to enter left hand drive markets.

In 2013, VECV had exported 3,300 trucks and buses which constituted 8.1 per cent of its total sales volume.

Aggarwal said the company is looking beyond Sri Lanka, Bangladesh, African countries like Ghana, Tanzania, Ivory Coast and Kenya to increase exports.

When asked if the Eicher brand could be sold in developed markets like Europe, AB Volvo, India Joint Venture Senior Vice-President Philippe Divry replied in the negative.

"Eicher is the first brand (within the Volvo portfolio) to come from an emerging market (India), which will help in serving similar markets but we don't have any plans to market the brand in Europe today," Divry said.

He said the future export plans include leveraging the Volvo Group distribution network in Africa, Middle East and South East Asia for export of Eicher branded vehicles.

Aggarwal said Eicher has been developed as a brand meant to be in the volumes market with modern technology but remain affordable.

Post new comment

E-mail ID will not be published
CAPTCHA
This question is for testing whether you are a human visitor and to prevent automated spam submissions.

EDITORIAL OF THE DAY

  • The budget is sound in logic; the market is too clever by half

    For a man derided by former finance minister P Chidambaram for his knowledge of economics as only sufficient to be scribbled on the back of a postage

FC NEWSLETTER

Stay informed on our latest news!

INTERVIEWS

GV Nageswara Rao

MD & CEO, IDBI Federal Life

Timothy Moe

Goldman Sachs

Chander Mohan Sethi

CMD, Reckitt Benckiser India

COLUMNIST

Arun Nigavekar

Why higher education needs innovation

India is such a great country that it creates complexity ...

Zehra Naqvi

We must overcome the fear of death

It is the biggest irony that the only thing that’s ...

Dharmendra Khandal

Jawai leopards and locals can coexist peacefully

At first glance, the Jawai landscape seems like a large ...

INTERVIEWS

William D. Green

Chairman & CEO, Accenture